look both ways

Corporate Citizenship continues to gain more credibility in the media, although the topic of corporate citizenship and corporate responsibility still has yet to be fully accepted. Furthermore, the media not only serves as a source of information distribution, but also has social (and other) responsibilities like any other business. When media outlets undertake their own corporate citizenship activities, they often fall short of having a coherent strategy. This is the topic which is discussed during the 2nd Fireside Discussion hosted by CCCD along with BMW’s Herbert Quandt Trust.

Panel: Prof. David Grayson, Director of the Doughty Centre for Corporate Responsibility at the Cranfield School of Management (UK), Kristina Läsker, Editor of the Süddeutsche Zeitung Newspaper, Prof. Berit Sandberg from the University of Applied Sciences in Berlin, and Jürgen Spanger who is an expert for Social Media.

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look both ways

look both ways

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