The value of being kept up-to-date on legislative changes, and how self regulation works is something that is central benefit of ISBA membership, according to ISBA's Director of Public Affairs.
Mike Hughes explains why ISBA is seen as a safe space for individuals to bounce their thoughts off of.
Disciplined best practice is a benefit of ISBA membership
For marketers whose companies might not have access to lots of marketing resource, ISBA membership offers some great best practice guidance.
Prof Lace talks about his research project, Structuring Marketing Communications Resources, and its relevance in an age when 'turf wars', brand stewardship and silos are common.
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