In this webinar you will learn: what they key components of deliverability are, when to keep watch and when to be alarmed, what certain deliverability changes mean to you, best practices, what can trigger common deliverability issues, permanent vs temporary issues, as well as a full explanation of DKIM and DNS.
Through DRS, Gold Lasso will perform a check up of a client’s current deliverability with the intent to help clients understand the ins and outs of their deliverability so that they may monitor and master it themselves. Gold Lasso also provides resolution services where requested.
Personalization is email marketing's biggest secret. Only 11% of marketers use data and behavior based personalization in email marketing and the ones that do notice a 60% increase in conversion rates. This quick presentation by Gold Lasso shows what good personalization should be.
Gold Lasso has developed a set of 13 rules for better email rendering. The presentation discusses how to design for Outlook 2007, Gmail and a host of other email clients. Designing email messages for optimal rendering has been proven to boost email marketing results