Spotlight interview with Ophir Tanz, CEO & Founder, GumGum
A proliferation of cameras on mobile devices and the popularity of Pinterest, Instagram and other photo sharing sites have put renewed emphasis on images as a point of consumer engagement and a vehicle for marketing and monetization. As publishers make images a central part of their strategies, advertisers are finding new ways to connect with consumers around this highly engaging content. Meanwhile, breakthrough technologies are emerging to help marketers capitalize on images as a scalable, brand-safe channel for high impact engagement, content distribution and social sharing. Join GumGum CEO Ophir Tanz as he shares insights, trends and best practices for incorporating in-image advertising into your media and creative strategy.