In this video, Knoed answers 3 questions that were asked of them by AIGA Chicago Small Talk Films for Chicago Design Week 2012. The questions were 1) What do you do? 2) What inspires you? 3) What do designers starting their careers need to know?
Knoed [node] is the creative studio of Kim Knoll and Kyle Eertmoed. Located in Chicago, they provide creative strategy, design and development to entrepreneurs and organizations, both big and small. They're a husband and wife team who works side by side, pushing and inspiring one another along the way. They strive for creative freedom—to dream up designs that they're proud of; to create an environment that is casual, inspiring and spontaneous; and build lasting relationships with people they respect. They work with a fire in their hearts and put a little piece of their souls into everything they do.
Knoed's work has been recognized in Communication Arts, Print, HOW, Graphis and Smashing Magazine and published in books by Rockport Publishers, Princeton Architectural Press and Dopress Books.
In what is quickly becoming an annual tradition, we worked with independent artists in Berkeley, CA; Austin, TX; and Brooklyn, NY, to create five posters centered around the theme of Independence.
Here, Helms Workshop in Austin creates two posters for Jack. One carved from the charred wood of an actual, used Jack Daniel's whiskey barrel and another dyed, cut, sewn and embroidered by hand. The artwork was later photographed to create the artwork for print ads, posters and large-scale outdoor murals.
The handmade flag reads "FREEDOM IS A RIGHT. INDEPENDENCE IS A CHOICE."
The hand-carved wooden poster reads "TRUTH BE TOLD, HANDCRAFTED ACTUALLY HAS MORE TO DO WITH THE HEART."
Client: Jack Daniel's Tennessee Whiskey
Agency: Arnold Worldwide, Boston
Chief Creative Officer: Pete Favat
Group Creative Director: Wade Devers
ACD/Art Director: Travis Robertson
ACD/Copywriter: Greg Almeida
DP: Kyle Osburn
Producer: Ben Ouellette
Artist: Derek McDonald @ Golden West Sign Arts
Director of Global Marketing: Carmen D'Ascendis
The film follows the journey of "You" (the main character), a 3rd-tier technical writer who dreams of one day being a product designer. Working after hours, he creates a fantastic new product. When he presents his product to his employers, they inform him that it's up to him to create an advertising campaign for the product - an advertising campaign that must be animated. This poses a problem for "you" - he knows very little about animation, and is instantly filled with doubts, and thus his future hangs in the balance. This is where our friendly narrator steps in, to guide "you" through the process of making an animated film. Step by step, our hero's anxiety and doubts are put to rest, and in the end, he is triumphant!
The Story of Animation came about as a solution to a problem: The Animation Workshop, an animation school in Viborg, Denmark, had been graduating a great number of incredibly qualified animators, animation producers, and CG artists over the past 10 years. These artists had been forming small companies and beginning to produce fantastic work. The problem was not with the studios, or the quality of work they were producing, but rather with the clients: Most of them seemed to believe that animation was a simple, uncomplicated process, and were often disappointed to learn that there were very specific stages in the animation process that required their participation (and finances). It's almost as if they believed that creating animation was as simple as pitching an idea, and then sitting back while a couple of animators with pencil and paper goofed off, told jokes, and drank copious amounts of coffee until "wallah"! the animation was finished! Furthermore, they seemed to think that there would be no difference in cost between an animated film created in flash, 2D, stop motion, cut-out, motion graphics, or fully rendered Pixar-style 3D animation! At the time Morten Thorning, Director of the Animation Workshop approached me with the idea for the film, I was experiencing similar problems with a client in Copenhagen. In fact, I'd just spent several days creating a presentation about the benefits of using animation for an environmental messaging campaign. I was tasked with convincing a panel of scientists, sociologists, environmental activists, and architects how animation could be used to create positive, engaging, and entertaining content for environmental action messaging - no small feat!
After talking things over with Morten, it was decided that I would write and direct the project, which would be produced by Claus Toksvig of The Animation Hub, and animated at Tumblehead Studios. Tumblehead, led by Magnus Moller, did an amazing job on the film, assembling a team of character designers, animators, storyboard artists, and background artists (all graduates or current students of the Animation Workshop). Tumblehead saw the entire process through, from concept to post-production. The narrator was voiced by the awesome Richard Spiegel, and the sound design and score created by Mark Menza, whose many credits include sound designer and composer for "The Jimmy Neutron Show". Additional support was provided by Thomas Ahlmark (a veteran of many Animation Workshop productions).
"It's a shame to only have dreams at night. You should have a few opportunities during the day." This wistful quote from Stephen Alesch speaks volumes about the spaces he and Robin Standefer create as architects and designers. Their firm Roman & Williams, is named for their grandparents, paying homage to another era. Together, they draw on the evocative moods, textures, and meaningful objects that linger somewhere between past and present. Their work is infused with memory and allows participants to connect with a more romantic and important time.
Alesch still renders all of their presentations by hand, a skill he has preserved and honed from an early age. Standefer evolved her skills as a painter into creating sets for the likes of Scorsese. As a team they have developed an approach to creating buildings and interiors that reveres craft and tradition, combined with a contemporary viewpoint. This unique vision has lead to a number of important public and private projects including the Ace Hotel, The Standard Hotel, and 211 Elizabeth. Photo by Rose Callahan