I was commissioned by SpaFax and AirCanada to do two small promotional video to showcase in their airplanes. This year is their 75th birthday, so I was ask to show case air hostess costume over their life and also another spot to showcase the planes. That was the only brief I got, so I produced and directed these videos. Again with the in camera trick effects and a lot of object building, I came up with this all reel made installation. Definitely the funnest part was the big modular numbers and the frame reveal system for the mannequin. The air hostess, was shot separately from the rest, then all the numbers where in the same shoot, activate by ropes and pulls and wind. The air plane spot was all shot year per year and then matched together. See the plane video here : vimeo.com/47477451 and see the making of here vimeo.com/47640517
DIRECTOR: Karim Zariffa
ASSISTANT DIRECTOR : Francis Dakin-Côté
ART DIRECTION : Karim Zariffa
MUSIC & SOUND: Catherine Coutu
POST-PRODUCTION : Ottoblix
AGENCY : SpaFax (en route)
PRODUCTION : Karim Zariffa inc
PROPS BUILDING : Francis Dakin Côté, Will Vincent, Karim Zariffa, Fredéric Blouin, Kyosuke Nishida, Brian Lee.
PRODUCTION ASSISTANT : Sarah Pellerin
MANNEQUIN : Marie-Eve Warren (Montage)
CAMERA : Keven Verreault
LIGHT TEAM : Jean-Simon Laflamme, Mathieu Lefrançois-Gauvreau, Mathieu Cloutier
HAIR AND MAKE UP : Léonie Lévesque
STYLIST : Marie-Kim Mercier (Gloss)
CONCEPT AND DESIGN : Karim Zariffa
Directed by Noah Harris, produced by James Bretton at Blinkink. Shot by me on 2 x MoCo rigs supplied by VFX. We shot handheld moves and loaded them back into the rigs to enable us to achieve a natural look in stop frame.
Toshiba is to launch a special effects-laden TV campaign, featuring next-generation "bullet time" techniques made famous by the movie The Matrix, to promote its home entertainment products.
The mesmerising TV ad, shot on Toshiba products to showcase their hi-tech capability, features about 10 people captured in slow motion engaged in what appears to be a choreographed range of activities.
Toshiba's £3m ad campaign, dubbed the world's first "timesculpture" commercial, manipulates "snapshots of time" using more than 200 camcorders and video data requiring 336 hours of processing.
Agency: Grey London
Executive Creative Director: Andy Amadeo
Editor: Christophe Williams/ The Whitehouse
Agency Producer: Rebecca Pople
Director: Mitch Stratten
Production Company: Hungry Man
Post Visual Effects/ The Mill
Country: United Kingdom