Great new ideas – the sort that make businesses grow and make daily life better – can come from anywhere. But design-led innovation is coming to be seen as one of the faster, more reliable and less risky ways of generating them.
Read a transcript of this film - including comments from IDEO's Paul Bennett, Professor Roberto Verganti and Design Council member Bonnie Dean explain design's role in innovation designcouncil.org.uk/designininnovation
Challs International is a cleaning products manufacturer based in Suffolk. It employs 45 people, it's turnover is £4.95million and it's products are stocked in major supermarkets in the UK and abroad since it worked with designers via the Design Council support programme, Designing Demand.