Jennifer Manganello, PhD, MPH
University at Albany School of Public Health
John LaDuca, Director of Digital Communications
New York City Department of Health and Mental Hygiene
Long Island City, NY
This broadcast will introduce public health workers to the various social media tools that are available, the demographics that use these tools, and the benefits and drawbacks of using each of them. Speakers will discuss specific strategies they used and share both success stories in using social media, as well as important lessons learned in overcoming barriers, maximizing efficiency, and discovering the most effective way to use the available tools to impact public health outcomes.