1. How Newspapers Can Optimize Traffic and Revenue with Mobile, Part 2 - A Look at Mobile Apps

    With U.S. smartphone penetration hitting 40% and tablet ownership expected to exceed 40 million by the end of 2012, the opportunities for reaching users through mobile apps are substantial. But research also shows app abandon rates are very high. How to best engage users in your mobile apps, drive usage and deliver that audience to advertisers? In this joint MMA/NAA Webinar, mobile industry experts will offer five critical steps for optimizing your usage and revenue on mobile apps.

    Randy Bennett, SVP, Business Development, NAA
    Kunal Gupta, CEO, Polar Mobile
    Jason Flumines, Director, Mobile Products, Gannett
    Sarah Schmalbach, Sr. Paid Digital Content Manager, Philadelphia Media Network Digital

    NAA, Newspaper Association of America

    Live Webinar Date: December 13, 2011

    # vimeo.com/54017164 Uploaded 25 Plays 0 Comments
  2. Addressing Fragmentation in Mobile

    Fragmentation occurs at multiple levels in mobile: operating systems, devices, features, assets, advertising. With so many flavors and combinations, how do you maximize your offerings, deliver quality apps, without breaking the bank? In this upcoming webinar, Phillip Broyles, Associate Director, Digital Products & Operations at NBCUniversal and Marci Weisler, COO at EachScape will discuss the challenges and approaches to overcome them, and will share insights into how media brands like E! have found success in mobile.

    Marci Weisler, COO EachScape
    Phil Broyles, Associate Director, Digital Products & Operations, NBCUniversal

    Live Webinar Date: July 12, 2012

    # vimeo.com/54016507 Uploaded 88 Plays 0 Comments
  3. Helping the Path to Purchase-Highlights from the BrandSpark North American Shopper Study and Canadian Marketer

    The BrandSpark American and Canadian Shopper Studies surveyed over 100,000 shoppers, capturing shoppers' mobile habits and media perceptions, as well as the key trends driving innovation in consumer packaged goods. The 7th Annual BrandSpark Canadian Marketers' Survey captured the outlook of Canadian marketers on marketing strategy and media spend, including plans to implement or increase spend on mobile initiatives.


    Opportunities for mobile media within the path-to-purchase.
    Shoppers willingness to use mobile devices for shopping activities including downloading coupons and making shopping lists.
    Shopper usage and awareness of QR codes and NFC technology.
    Marketers' top areas for new strategy initiatives and what they perceive as the hottest marketing trends of 2012.
    Marketers intent to increase or decrease spend across traditional and new media channels.

    Robert Levy, President, BrandSpark International
    Philip Scrutton, Director, Consumer Insights, BrandSpark International

    BrandSpark International

    Live Webinar Date: October 18, 2012

    # vimeo.com/54016506 Uploaded 14 Plays 0 Comments
  4. Using Push Notifications to Generate Revenue, Drive Transactional Volume, & Increase Customer Loyalty

    Join Xtify to learn how retailers, travel and hospitality brands, as well as publishers are using targeted push notifications to drive desired customer actions, increase transactional revenue, and build mobile user engagement. Our discussion will include real-world examples, best practices, and offer mobile marketers a clear understanding of how application usage history, customer location, user preferences, and CRM can be utilized to keep their apps and brand top-of-mind while also respecting user privacy.

    Josh Rochlin, CEO, Xtify
    Dan Gesser, VP, Business Development, Xtify


    Live Webinar Date: October 24, 2012

    # vimeo.com/54016505 Uploaded 42 Plays 0 Comments
  5. Mobilized Marketing: Driving Sales, Engagement and Loyalty Through Mobile Devices

    Many who have run mobile marketing and advertising programs have tremendous insights that others can use to further their business goals and boost their careers. Hipcricket Chief Marketing Officer Jeff Hasen interviewed more than two dozen experienced marketers for his new book, Mobilized Marketing: Driving Sales, Engagement, and Loyalty Through Mobile Devices. In a webinar with Michael Becker, the Mobile Marketing Association’s North American Managing Director, Hasen breaks down how brands of all sizes have performed in their mobile efforts—why some have failed and how others bravely turned to mobile. Hasen and Becker will discuss field-tested guidance from the experiences of brands such as CNN, MillerCoors, Macy’s, Intuit, and ESPN. The webinar will prepare you to:

    Integrate mobile into your marketing programs and effectively measure it
    Make your existing marketing spends work harder
    Determine which mobile tactics are keepers and which are not

    Jeff Hasen, CMO, Hipcricket


    Live Webinar Date: May 3, 2012

    # vimeo.com/53990846 Uploaded 82 Plays 0 Comments

Mobile Marketing Association Educational Series Webinars


View upcoming webinars and past webinars from the Mobile Marketing Association.

To view our upcoming webinar schedule, visit our webinar page at mmaglobal.com/events/other/webinars

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