30-minute speech sponsored by IBM Denmark for Danish Web hosting companies on the impact of Web 2.0 on marketing given in Copenhagen in April, 2009. Although parts of the speech are tailored to the Danish Web hosting industry, most of the talk covered th effect of the Internet on marketing in any industry in any country.
A 45-minute presentation on Mike's book in Internet Marketing, Do It Wrong Quickly, presented on behalf of IBM Denmark for Danish Web hosting companies in April 2009. Although some content is specific to the audience, as Mike does in every presentation, enough is of general interest for any country or industry. The talk focuses on how marketing is changing in the face of the Internet, and what you can do to get ahead of the curve in your business.