What separates a good design from a bad design are the decisions that the designer made.
In this hour-long video, recorded live at An Event Apart San Diego 2010, Jared Spool explores the five styles of design decisions, showing you when gut instinct produces the right results, and when designers need to look to more user-focused research.
Jared Spool (@jmspool) is the founding principal of User Interface Engineering, a leading research, training, and consulting firm specializing in website and product usability.
Jared has been working in the field of usability and design since 1978, before the term “usability” was ever associated with computers. He spends his time working with the research teams at the company, helping clients understand how to solve their design problems, explaining to reporters and industry analysts what the current state of design is all about, and is a top-rated speaker at more than 20 conferences every year.
He is also the conference chair and keynote speaker at the annual User Interface Conference, is on the faculty of the Tufts University Gordon Institute, and manages to squeeze in a fair amount of writing time.
An Event Apart, the design conference for people who make websites, is an intensely educational three-day learning session for passionate practitioners of standards-based design. If you care about code as well as content, usability as well as design, An Event Apart is for you.
Our speaker at the March 2012 Portland/CreativeMornings was Aaron James Draplin (draplin.com). The event was generously hosted by Ziba (ziba.com) and sponsored by 52 Limited (52ltd.com). Many thanks to Pro Photo Supply (prophotosupply.com) for lending us the gear to capture the talk and to Paul Searle (psearle.com) for shooting and editing this video.
Our speaker at the December 2011 San Francisco, Creative Mornings (creativemornings.com) was game designer and producer Stephanie Morgan (@notsmorgan). This event took place on December 16, 2011 and was sponsored by Typekit (typekit.com) who also hosted the event at their office in the Mission.
Thanks to Caleb Sexton (@calebsexton) for shooting and editing the video and also to Jason Permenter for taking photos of the event (@jasonpermenter).
The San Francisco chapter of Creative Mornings is run by Erika Hall (@mulegirl) of Mule Design.
To really think about design, you need to learn and think about everything other than it. Design is a vessel: the most important part is what it holds. As makers of things, the work gets better from outside influences, and gives us clarity about the purpose of the work: to inform, to persuade, and to delight. We'll spend some time ruminating on what it means to delight our audiences, think of different ways to do so through mechanisms like storytelling, and realize that the real benefit of making anything is to nourish lives.
Frank is a graphic designer, illustrator, teacher, maker and writer hailing from Portland, Oregon. He also teaches graphic design & typography to eager minds at Portland State University and is managing partner of graphic design blog, Thinking for a Living.