1. Old time friends Peter Simonsson, founder of white Briefs and Rasmus Storm joined forces to create the Storm shirt. A redefined granddad shirt, sporty, masculine and comfortable. The granddad shirt and its classic design, Rasmus’s favorite kind of shirt, was the main influencer for the design process during the collaboration. By adding well-made details, like the longer back side, the shirt is made for interesting layered looks with blazers or sweat shirts.

    The Storm shirt is a homage to new classics and a 15-year-old friendship. Watch the video and get a hint of what happened behind the scenes.

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  3. After a bright summer, The White Briefs continue their journey towards a darker side. Still the same great shape and good quality. Colour black is now available in selective stores world-wide.

    The White Briefs is an essence-underwear brand with a generous and honest ideal. The White Briefs encourages the introspective and breathes fresh air into one’s imagination. The shapes are classic with an eye on subtle adjustments and detailing. Carefully made piece by pieces with well-steamed cotton bags wrapping up the products in the recycled sophisticated minimalist packaging. All components play an important roll to accomplish an extraordinary experience. From the specific nature friendly corozo buttons to elastics, bindings, treads and refined fabrics we set the standard for the choosy consumer.
    The White Briefs takes social and environmental responsibility and delivers a high quality product in all aspects. Organic farming is a production method that not only respects human health and the environment, but is also a model of sustainable development, that improves the quality of the resources of local communities, helping them face global competition. We are using organic ICEA certificated fabrics.

    Film made by Patric Nadalutti

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  5. A new range of compelling everyday items. Your laid-back necessities. thewhitebriefs.com

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The White Briefs

The White Briefs Plus

This innovative encounter between exquisite timeless tailoring, sleek materials, austere colours and ecologically integrated social production, allows for an enigmatic aspiration to incorporate sartorial excellence into our intense daily endeavours.

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