1. AdTruth is a enabling technology that allows performance marketers to recognize users across mobile web and app while upholding consumer privacy and choice. Digital marketers can now recognize more returning devices than cookies while extending the visibility and transparency regardless of web or mobile platform. AdTruth fills the gap where cookies do not perform, resulting in a more intelligent online experience for both the digital consumer and marketer. Visit adtruth.com to learn more.

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  2. James Lamberti, GM & VP of AdTruth describes AdTruth's universal device recognition technology

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  3. AdTruth takes a privacy-by-design approach. We are a tagless solution that as a result leaves zero residue on the device. AdTruth does not collect any personable identifiable information (PII), collect or store any data – your data belongs to you and resides in your data center.

    We are committed to preserving consumer privacy and choice. We work with your privacy approach and fully support existing mobile opt-outs. AdTruth recognizes DNT and OBA. We are the first and only recognition technology to receive TRUSTe's TRUSTed Data Collection certification. Click here to see a video of how AdTruth works “Do not Track

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Universal Device Recognition

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