1. Challenge: Urging a private sector leader to take a big pay cut in return for the chance to lead a large public sector agency

    Background: Marmalade have won a number of real Gruen Transfer Awards as well as producing major campaigns for the Victorian Government - including the Our Water Our Future campaign. This entry won the 2012 IPAA Value Proposition Challenge award!

    What is this? This is one of four videos produced by some of Australia's best advertising agencies as part of IPAA Victoria's Great Value Proposition Challenge. More info about the Congress at http://eventmobi.com/ipaa2012/ and about IPAA at http://www.vic.ipaa.org.au

    # vimeo.com/54118332 Uploaded 358 Plays 0 Comments
  2. Challenge: Persuade a big private sector employer that their next big appointment should be a public servant.

    Background: Grey Group has produced a number of high profile campaigns for the the Victorian Government including the TAC’s Everybody Hurts Campaign and Work Health Checks.
    Contact: http://www.g2i.hu/australia/index.html?section=home

    What is this?
    This is one of four videos produced by some of Australia's best adverstising agencies as part of IPAA Victoria's Great Value Proposition Challenge at our International Congree in Nov 2012. More info about the Congress at http://eventmobi.com/ipaa2012/ and about IPAA at http://www.vic.ipaa.org.au

    # vimeo.com/54120968 Uploaded 295 Plays 0 Comments
  3. Challenge: Persuade a big private sector employer that their next big appointment should be a public servant

    Background: The Fenton Stephens agency have produced a number of Victorian Government campaign including Volunteering: I Can Do That and the Victorian Human Rights Commission’s: Protecting Us All campaigns. As part of developing this campaign they conducted a number of interviews very senior public servants to help identify what motivates people to stay in the public sector.
    Contact: http://www.fentonstephens.com.au

    What is this?
    This is one of four videos produced by some of Australia's best advertising agencies as part of IPAA Victoria's Great Value Proposition Challenge. More info about the Congress at http://eventmobi.com/ipaa2012/ and about IPAA at http://www.vic.ipaa.org.au

    # vimeo.com/52060321 Uploaded 316 Plays 0 Comments
  4. Challenge: Encourage a young person to consider working in the public service

    Background: Essential Media Communications were responsible for the Your Rights At Work campaign in the lead up to the 2007 Federal Election. Unlike the other three campaigns, EMC chose to present the bigger thinking about their campaign. Warning - not a jokefest. This has real intellectual content!
    Contact: http://www.essentialmedia.com.au

    What is this? This is one of four videos produced by some of Australia's best adverstising agencies as part of IPAA Victoria's Great Value Proposition Challenge. More info about the Congress at http://eventmobi.com/ipaa2012/ and about IPAA at http://www.vic.ipaa.org.au

    # vimeo.com/54118333 Uploaded 216 Plays 0 Comments

IPAA Victoria Great Value Proposition Challenge

IPAA Victoria

We asked four of Australia's best advertising agencies to devise a campaign that that either:
• encouraged a young person to consider working in the public service
• persuaded a big private sector employer that their next big appointment should be a…


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We asked four of Australia's best advertising agencies to devise a campaign that that either:
• encouraged a young person to consider working in the public service
• persuaded a big private sector employer that their next big appointment should be a public servant
• urged a private sector leader to take a big pay cut in return for the chance to lead a large public sector agency
See what they came up with. More info about IPAA at http://www.vic.ipaa.org.au

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