This is Aaron Draplin telling me a story about a sign. He's a graphic designer and very passionate about what he does. Strong language- mostly lots of F words. If you like design stuff you gotta check out his site. draplin.com
Jason Santa Maria (http://jasonsantamaria.com) was one of our two speakers at the Kickstarter Benefit CreativeMornings here in New York in October of 2012. In this honest and insightful presentation Jason talks about "Saying NO".
The majority of graphic design students today have violated creative and intellectual property law. Font piracy has become a habit for most students as they are uneducated about legal practice, causing them to have a general lack of awareness and appreciation for the value of typeface design. Moreover, there is often a lack of leadership and ownership demonstrated by the University towards solving this issue. This combined with industry prices that are unrealistic for students results in their stunted learning of ethical practice in design.
Students find it nonsensical to pay commercial prices for school work that will not generate profit. Meanwhile, the commercially-supported type industry offers some, but very few discounted prices and educational licensing options for students. Throughout my research, I have come to find that students find the type industry to be unapproachable, when it can often be very open minded towards learning. However, while these efforts and opportunities continue to remain undetected by students, the majority will fail to partake and other foundries and designers will not feel it worth their participation.
Compiling interviews from type designers, a copyright lawyer, university administration, type professors, and graphic design students, Young Type Lovers Anonymous sheds light on all angles of this issue. The supporting soundtrack has been donated by the Vancouver, Canada -based bands, Teen Daze/Two Bicycles/Little Chords.
While this issue has long been present in the minds of those in the type industry, it will prove highly educational for students, creating awareness and an appreciation for the tools they so actively use. Above all, it aims to finally start a discussion around how this issue might begin to be solved. While the perpetual combat of piracy is a difficult one, all those involved in the education and production of typography would be right to focus on educating and enticing those who have the potential to nurture this industry.
This the official trailer for SIGN PAINTERS a documentary by Faythe Levine & Sam Macon. For information regarding screenings, and other news please visit signpaintersfilm.com
About the project...
There was a time, as recently as the 1980s, when storefronts, murals, banners, barn signs, billboards, and even street signs were all hand-lettered with brush and paint. But, like many skilled trades, the sign industry has been overrun by the techno-fueled promise of quicker and cheaper. The resulting proliferation of computer-designed, die-cut vinyl lettering and inkjet printers has ushered a creeping sameness into our landscape. Fortunately, there is a growing trend to seek out traditional sign painters and a renaissance in the trade.
In 2010 Directors Faythe Levine and Sam Macon, with Cinematographer Travis Auclair, began documenting these dedicated practitioners, their time-honored methods, and their appreciation for quality and craftsmanship. Sign Painters, the first anecdotal history of the craft, features the stories of more than two dozen sign painters working in cities throughout the United States. The documentary and book profiles sign painters young and old, from the new vanguard working solo to collaborative shops such as San Francisco’s New Bohemia Signs and New York’s Colossal Media’s Sky High Murals.
The book published by Princeton Architectural Press in November 2012 features a foreword by legendary artist (and former sign painter) Ed Ruscha. We encourage you to pick up a copy at your local book shop, or directly from Princeton Architectural Press - http://goo.gl/aTZLq