1. 2010 MMA Forum New York: Consumer Relationship Building with Mobile

    Speaker:
    Tara Scarlett, Senior Manager, CRM and Precision Marketing
    The Coca-Cola Company

    # vimeo.com/53918690 Uploaded 16 Plays 0 Comments
  2. 2010 MMA Forum New York: Mobile & Shopper Marketing

    Solving pain points and removing barriers through shopper insights and store back mobile design. Come here how HP is using shopper insights to test, design, and deliver a mobile customer experience across the shopper path to purchase. Discussion on how "store back" design applies to success in mobile retail applications.

    Tia Newcomer: Director, Americas Shopper Marketing
    HP

    # vimeo.com/53918686 Uploaded 31 Plays 0 Comments
  3. MMA 2010 Forum New York: Ten Best Practices for Engaging the Consumer Through Mobile: The Industry Standard of Care

    Kristine van Dillen: Director Industry Initiatives
    Mobile Marketing Association

    # vimeo.com/53918689 Uploaded 16 Plays 0 Comments
  4. MMA 2010 Forum New York: Converting Prospects to Customers, Strategies for Mobile Commerce

    Moderator:
    Mickey Khan: Editor in Chief; Mobile Marketer Magazine

    Speakers:
    Steve Kramer: Vice President, Electronic Payments, Global Business Payments; Western Union John Mavraides: Director of Business Development; Syniverse
    Eric Rickson: Director of Mobile Analytics; WebTrends

    # vimeo.com/53918687 Uploaded 12 Plays 0 Comments
  5. 2010 MMA Forum New York: Battle of the Regions – Vote for the Best Presenter

    The regional Managing Director’s from the MMA face off and present case studies from their region to convince the audience their region is the leader in mobile. The audience gets to vote on which campaign is best and will vote on the winner. Done in the style of a balloon debate, where the MD with the lowest vote gets knocked out each round.

    Moderator:
    Maria Mandel: Senior Partner, Executive Director Digital Innovation; Ogilvy and North American Board Chair; Mobile Marketing Association

    Michael Becker: Managing Director, North America; Mobile Marketing Association
    Paul Berney: Managing Director, EMEA; Mobile Marketing Association
    Rohit Dadwal: Managing Director, Asia Pacific; Mobile Marketing Association

    # vimeo.com/53877711 Uploaded 8 Plays 0 Comments

MMA 2010 New York Forum

MMA PRO

This year, the MMA Forum will feature speakers from across the mobile ecosystem, including Alcatel-Lucent, Best Buy, Disney, Google, Kodak, Microsoft, MTV, Openwave and the United Nations Foundation. We will also feature a Mobile Experience Lab, an interactive…


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This year, the MMA Forum will feature speakers from across the mobile ecosystem, including Alcatel-Lucent, Best Buy, Disney, Google, Kodak, Microsoft, MTV, Openwave and the United Nations Foundation. We will also feature a Mobile Experience Lab, an interactive way for delegates to hear from the industry’s thought leaders, experience mobile campaigns firsthand, and interact with brands using mobile as part of their integrated marketing strategy. Come and hear new speakers and participate in this year’s exciting mobile event.

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