1. 2012 MMA Forum New York
    Day 1 Welcome

    Speaker:
    Greg Stuart, CEO, MMA

    # vimeo.com/53765438 Uploaded 12 Plays 0 Comments
  2. 2012 MMA Forum New York

    Master of Ceremonies, Michael Becker, North American Managing Director, MMA

    # vimeo.com/53761428 Uploaded 6 Plays 0 Comments
  3. A Day in the (Media) Life of a Consumer

    What do we know about consumers’ mobile behavior in the context of their overall media consumption? How might this inform the mobile strategies of media companies and brand marketers? Join Nielsen CEO of Digital, Jonathan Carson, as he shares insights from Nielsen and leads industry leaders in a lively, thought provoking discussion.

    Moderator:
    Jonathan Carson
    Chief Executive Officer, Digital
    Nielsen

    Panelists:
    B. Bonin Bough, Vice President, Global Media and Consumer Engagement, Kraft Foods
    Geoffrey Handley, Co-Founder and Chief Marketing Officer, The Hyperfactory
    Christopher Reynolds, Executive Director, Analytics, Condé Nast Research & Insights
    Nick Shore, Senior Vice President, Strategic Insights and Research, MTV Networks

    # vimeo.com/53761420 Uploaded 11 Plays 0 Comments
  4. What Do Marketers Need from Their Agency

    As marketers are buying in and starting to include mobile into their marketing strategies, they need to be able to turn to their agency side to provide a better understanding to help deliver the mobile promise. How to build a mobile marketing campaign, how to successfully integrate into the mix, and stay innovative are just a few of the questions agencies can be guiding their clients on. In this session Karlne Mehu from USA Network will discuss with some of the top agencies in the world representing top brands as Fidelity, MacDonalds, IBM, UPS, and many more.

    Moderator:
    Karine Méhu, Senior Director, Strategic Marketing and Digital, NBCUniversal | USA Network

    Panelists:
    Sarah Amitay, Vice President, Mobile Marketing Director, Mobext
    Sireesha Baljepalli, Managing Partner, MEC
    Sacha Xavier, Partner, Media and Innovation Director, Neo@Ogilvy

    # vimeo.com/53753579 Uploaded 43 Plays 0 Comments
  5. 2012 MMA Forum New York:

    Video Anywhere: How Mobile Video is Changing Consumer Engagement

    Speaker:
    Tom Wheeler, Managing Director, Core Capital Partners

    # vimeo.com/53753577 Uploaded 6 Plays 0 Comments

MMA 2012 New York Forum

MMA PRO

The 2012 MMA Forum New York is the industry's leading mobile marketing event. Professionals from across the ecosystem gather at the Forum each year to hear fresh brand and agency case studies, hear about new technology solutions, and meet new business…


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The 2012 MMA Forum New York is the industry's leading mobile marketing event. Professionals from across the ecosystem gather at the Forum each year to hear fresh brand and agency case studies, hear about new technology solutions, and meet new business partners, clients, and industry friends.

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