Made in Hong Kong, during a 10-week residency at the Academy of Visual Arts, Hong Kong Baptist University. The work's right channel can be watched here: vimeo.com/230318892.
⭕️Sound by Jan Jelinek | Loop-finding-jazz-records - Moire (Strings)⭕️
The Guardian https://goo.gl/WmbtpT
Guardian Cities https://goo.gl/DL95W3
The principle that organises the official identity of Hong Kong under Chinese rule reads: “wěndìng fánróng” (stability & prosperity). In fact, there is a missing subtext that one can borrow from Robert Venturi’s seminal book on postmodern architecture: complexity & contradiction*. The latter two terms reveal the complementary foundations upon which the official Chinese discourse constructs the image of HK as an exuberant and thriving community. Yet contemporary HK is more than that: its complex and contradictory nature stems from its turbulent historical past, its colonisation and decolonisation, its re-nationalisation, the constant movement of goods and capital, the social injustice and inequality, and above all, the perpetual movement of its people. This movement produces the political, cultural and social mix that generates a hybridised identity, with ephemeral foundations and fluid characteristics. HK’s contradictions and complexities are scribed on the body of its city, manifested in its urban landscape, in the organisation of working, living and public spaces. The city’s structural formations and functions encapsulate the spirit of its past, present and future, speak of its monstrosities and its miracles, uproot the official Chinese discourse and reveal a wealth of contradictions that constitute HK one of the most attractive and mesmerizing dystopias on earth.
*Complexity and Contradiction in Architecture, Robert Venturi, Moma, 1977.
After winning the pitch we dived in this exciting project that was the Discovery Latam Refreshes image.
Under the concept "Get your hands dirty" we developed the new images of a channel that was looking for a Human and Real approach that express "the Discovery experience". We showed to the audience how difficult it is to cross the deep forest, build a car from scratch or deceive thousands of people with a magic trick.
That's how we reached these mixed techniques result, where we use live action, special effects, 2D design, 3D production and VFX dancing together to create this strong image where the typography is also protagonist.
It was a hard work in conjunction with the Discovery team to whom we owe deep appreciation for trusting Plenty.
Next is the channel reel and a fun edited with the breakdown process of creating the new Discovery Channel Latinamerica!
For more information and the entire tv Branding, please enter to our site! plenty.tv
Pablo Alfieri / Mariano Farias
Carolina Carballo, Elda Broglio, Pablo Alfieri & Guido Lambertini
Guido Lambertini, Pablo Alfieri, Mariano Farias & Nicolás Castro
Juan Martín Miyagi
Matías Mastrogiano & Julieta Boechi
Montage and edition:
Special Thanks to Elda Broglio, Sebastian Curi, Ago Carrera & Inés Palmas for the Pitch Process.
Live Action Director:
Live Action Shooting:
Discovery Channel Latin America
Head of Creative Services: