Record Label: Melodic melodic.co.uk/k-x-p/
directed by Koja
DOP: Mirko Beutler
Edit: Tobias Eiving
Koja is represented for music videos by
Kimmo Kuusniemi first shot this video in Finland in 1986 when the traffic safety department commissioned some hip anti-drinking and driving video campaigns to help soften their stiff image to the new generation of rock kids.
However, this instalment never made it to television as they thought that it made drinking and driving look like fun.
"K-X-P contacted wishing to use the "Drinking 'n' Driving" film footage for their latest music video "Magnetic North". And why not? The film is almost 30 years old! This is recycling in the true sense. Having watched their earlier videos the material matches their surreal music world to the T!"-Kuusniemi