1. Check out our latest with Blacklist, this time for Rdio!

    Like sunshine, burgers and a stiff drink, we can all pretty much agree that music is a big deal to people. Without getting too Schopenhauer up in this piece, the artists at Tendril are very keen on the interplay of sound and image in creating emotions and moods. We knew that 15 seconds would not be enough time to tell a complex story, but plenty to give people a taste of the stream-of-consciousness psychedelia that sprung from our imaginations as Michael Franti's groovy tunes jolted through the airwaves. Guru cats that split anime lazer beams out of a third eye? Yes please. We hope you enjoy.

    Client: Rdio
    Production Company: Blacklist
    Executive Producer: Andrew Linsk

    Director: Tendril
    Creative Directors: Alexandre Torres, Chris Bahry
    Executive Producer: Kate Bate
    Producer: Anne Deslauriers
    Art Direction: Luis Campos
    Cell Animation: Harry Teitelman, Luis Campos
    Additional Animation: Leo Mateus, Guilherme Pereira
    Illustrations: Rodrigo Rezende

    # vimeo.com/71370706 Uploaded 12.9K Plays 26 Comments
  2. We like our stuff. Do you like your stuff? Protect your stuff.
    Here's our latest for Norton via Leo Burnett Chicago.

    Information on Norton “Stuff Anthem” from Psyop’s Fletcher Moules, who was creative director on the spot along with Laurent Ledru.

    Stuff. Stuff. Stuff.

    No, not just "stuff" with a small "s," but Stuff. Your Stuff. The Stuff that lives on your hard drive, your devices, and on the web. Your Stuff is more than just data. It's your life. The Stuff that connects you with the people you love. The Stuff that puts you on the grid as a contributing member of society. It's who you are Stuff, where you've been and where you're going Stuff.

    For “Stuff Anthem” we took this idea of Stuff and embodied it in a character and follow him through the world as he grows up, adding more stuff to his life and trying to hold onto and keep track of all the stuff he has.

    Visually, we gave the character a cute likeable look and personality and the world around him a handmade ink and watercolor feel. We didn’t want anything to feel overly slick or techy. It’s all imbued with a bit of whimsy and fun. As the spot moves along, the visuals build and get more complex as our main character gets more stuff and tries harder and harder not to lose it. The color palette we used was also very important in the narrative journey. We developed a base palette from the Norton’s brand and this set the tone for beginning and end. However, we wanted the viewer to feel like they went on the journey with Mr. Stuff. When things got tough for him, so did the palette.

    We really wanted the animation and the story to unfold as simplistic as possible. The aim was to create a handcrafted world for a software company. Though the characters are all 3D, our intention for the campaign was to have a traditional 2D feel. In order to achieve this, in the timeline we were given, we relied heavily on new techniques in digital production – all the characters are 3D, the backgrounds are projected in Nuke and AE, and much of the character lighting is done with Nuke’s Relighting tools using Normals passes. At the same time, we used some pretty old school animation techniques, like when the taxi takes off and heads to the town.

    Advertising Agency: Leo Burnett, Chicago
    Global Creative Director: Mark Tutssel
    Executive Creative Director: Susan Credle
    Creative Directors: Dave Loew, Jon Wyville
    Art Director: Rainer Schmidt
    Copywriter: Tohru Oyasu
    Executive Producer: David Moore
    Producers: Christopher Cochrane, Stephen Clark

    Production Company: Psyop/Smuggler
    Director: Psyop
    Psyop Creative Directors: Fletch Moules, Laurent Ledru
    Psyop Executive Producer: Neysa Horsburgh
    Psyop Producer: Amanda Miller
    Psyop Associate Producer: Hillary Thomas
    Smuggler Executive Producer/Partner: Patrick Milling Smith
    Smuggler Executive Producer/Partner: Brian Carmody
    Smuggler Executive Producer/COO: Lisa Rich
    Smuggler Executive Producers: Allison Kunzman, Laura Thoel

    Models and Textures: Rie Ito, Brianne Meyers, George Longo, Matt Berenty
    Riggers: Sean Kealey, Alon Gibli
    Animation Lead: Dan Vislocky
    Animators: Sam Ortiz, Minor Gaytan, Blake Guest, Kevin Koch, Jacob Frey, Chris Meek
    Designer: Kenesha Sneed
    Lighters: Hao Cui, Sarah Bockett, Stephen Delalla
    2D animators: Taik Lee, Regis Carmago, Shervin Etaat, Jooyong Kim
    Compositing: Fletch Moules, Michael Garrett, Miguel Bautista,
    Flame: Kim Stevenson

    # vimeo.com/28787140 Uploaded 65.2K Plays 44 Comments
  3. We love working with the talented folks over at Union Creative. So when asked to create an animated spot for Canadian Realtors Association, we were very excited. The final spot fluidly describes "How Commercial Realtors Help".

    BYB Credits

    Directed by: BYB
    Art Direction: BYB
    Color Design: BYB
    Storyboard: Chad Hicks
    Concept Layouts: Jamie Mason
    Editor: Tom Berger
    Character Posing: James Walsh
    Animation: Michelle Trip, Chris Land, Jim Bryson, Mateusz Garbulinski.
    2D FX Animation: Darren Donovan
    Compositing/3D Animation: RUNE Entertainment
    Sound Design + Mix: RMW Music
    Agency: UNION Creative

    # vimeo.com/76452402 Uploaded 11.7K Plays 16 Comments

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