Asia Module Courses

Course Objective:
• To understand the rise of China over the past decades and its current political and economic climate
• Gain insight into how corporations have adapted their products and services for the Chinese market and discuss what has been successful and what has failed
• To learn about Chinese culture and how it affects companies that do business within the country as well as review recent trends and changes within Chinese culture due to its economic growth

Course Description:
This session will look at the economic, political and financial implications of the rise of Asia and other the emerging countries over the last decades, and develop some ideas for the future of those countries and the impact of such a development of the world economy.

We shall concentrate on China, and use the concept of growth drivers to develop our own roadmap for the future. While reference will be made to macro-economic data, the discussion will take both an economic and a business perspective and ask, among others, what the growth outside the traditional advanced economies means in terms of global competition for multinationals. It will also raise the first questions about existing and future strategies and organisational structures for MNCs.

The objective of the session is not to present the latest monthly data and to comment on today’s gossip, but to reflect upon emerging trends, draw on theoretical concepts, and put today’s developments in China in a broader perspective.

During the next session, we concentrate on culture in Asia. Culture and leadership have many dimensions, and so has the question of relationships within companies as well as outside stakeholders. It manifests itself in the way companies are run and build a corporate culture, how recruitment, development and retention of staff is done and how expatriates and local managers are mixed and treated.

It also shows up in the application of global compliance rules to local circumstances, and the way firms deal with their suppliers and key customers. In the market, it translates in questions how customers and consumers react to offers presented to them and how their purchase decisions are taken.

In this session we shall rely on the input of the participants who will be asked to share their own ideas and ‘stories’. This will bring up two issues. Firstly, is culture in Asia different from culture in the West? Secondly, what influence does culture have on business? This is turn will raise the question of the applicability of global policies to Asia. We shall try to structure our discussions and draw some conclusion about the perceived ‘Westernisation’ of Asia.

Teaching Method
Using a mixture of readings and lectures, we will go in-depth into current cultural and economic research as well as gain an understanding of cultural differences through interactive class role-play.

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Asia Module Courses

Berlin School

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