1. Cua Cua es una marca con más de 30 años en el Perú pero los teens la consideraban una marca infantil. Teníamos que reconquistarlos, reposicionándonos. Basados en que a los teens, siempre les ha gustado lo novedoso y diferente, y si les gusta, lo comparten, transformamos a Cua Cua en un auténtico adolescente a través del uso de post y videos irreverentes en Facebook y Youtube. Por medio del canal online, en solo 3 meses se superaron nuestras expectativas convirtiéndonos en la marca número 1 en Facebook en el 2011.

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  2. Poderopedia is a editorial and crowdsourced data journalism platform that maps who's who in business and politics in Chile. Using data visualization and semantic technology, Poderopedia helps you understand the connections between the most influential people, businesses and organizations to reflect any conflicts of interest and promote transparency so information and power are available to everyone.

    Poderopedia is a nonprofit open source project by Poderomedia Foundation, with awesome support from Knight Foundation and Start-Up Chile. To learn more please go to poderopedia.org

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Randy Escobar

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