To win at Facebook you need both a fanbase and content that your fans will want to share. This video describes how brands are building their audience by giving their customers what they want: personalized content that allows consumers to tell their own story.
The process is straight forward. Brand staff download FotoZap to a smart phone, tablet or connected camera. Then at events or in any face-to-face interaction, staff members capture photos and videos of customers enjoying the brand experience.
Customers visit your brand's Facebook page where they access their image, share it, and become a fan of your brand.
FotoZap enhances customer images by adding: branding, photo filters, and special offers.
Now, brands can leverage photo sharing in a way that consumers appreciate and staff members find easy to use. Brand managers can watch the increase in Facebook engagement as it happens.
FotoZap is a social marketing app that allows front-line employees to be better brand ambassadors. Employees use the app to take branded consumer photos and videos, which the consumers then share across social networks. FotoZap does more than simply convert customers into likes and page views: it turns each customer into a contributor of social media that promotes your brand.
Give each attendee their moment in the spotlight by capturing a video interview. Attendees receive a card with a private link to their online video where they can view it and then share it to social media. Alternatively the sponsor can capture email addresses onsite or hand out photographs showing a still image from the video with a private code for retrieving online.
He just arrived at your event.
• Your goal is to turn him into a loyal fan of your brand
• You want to get his information into your customer database
• And you want him to share your brand with all his Facebook friends
FotoZap makes this simple:
Just use the FotoZap App to capture a photo or video of George, then…
• Hand George a branded photo access card
• …or, type his email address into the app
• …or, print out and give him a glossy photo
Whatever the delivery method, George provides his email address or completes a survey so that he can see his image online. We call this an Engagement.
George loves how his photo is displayed, and shares it with all his friends on social networks
The FotoZap process turns event interactions into profitable social media content,
…and does it for less than $1 per Engagement.
Sign up now and try it out at your next event, or talk to us about how FotoZap can be customized for your brand.