MLF designed, directed and produced the video for McLaren's P1 launch:
long exposure photography light painting animation driven by real-life wind tunnel data and motion control rigs.
Concept, Design, Art direction and Technical Direction: MarshmallowLaserFeast (Co-Directed by James Medcraft)
Software design and development: Raffael Ziegler
Sound design: Tom Halstead
Visual Effects - Moving Picture Company:
VFX Producer: Michael Stanish
Lead 3D: Duncan McWilliams
3D: Thomas Rowell
Producer: Holly Restieaux
Executive Producer: Peter Bowker
Client Liaison: Ben Risk
Motion Control: Ian Menzies and Nigel Permane at Mark Roberts Motion Control
Gaffer: James Smith-Pryor
Rigger: Jon Last
Runners: Spike Laurie, Rudy Vermorel, Charlie Barclay, Runyararo Mapfumo
Behind the Scenes Filming: Sandra Ciampone, Steve Glashier
Behind the Scenes Photography: Sandra Ciampone
"Created by AnOther Magazine with artist and filmmaker Baillie Walsh, KM3D-1 stars Kate Moss. The work continues Moss and Walsh's journey into experimental, multi-dimensional image-making, first seen in their legendary holographic film for Alexander McQueen's autumn/winter 2006 show.
With a performance that recalls the fantastical cinema of Ray Harryhausen, James Bidgood and Kenneth Anger, KM3D-1 places at its centre one of the most iconic female figures of the modern age. Suspended in time and space, Kate is caught inexorably in the parallax gap; a butterfly in a spider's web.
Captured at 1,000 frames per second – a speed so slow that movement is almost imperceptible – the beauty of Kate's face appears frozen, transforming her into an impenetrable deity. She is a figure of contemporary fantasy, shattering her own self-image.
Made with state-of-the-art Phantom cameras, specially built for the project to create extreme slow motion and a dramatic 3D effect, KM3D-1 reflects AnOther Magazine's raison d'etre: to champion creatives pushing the limits of what seems possible."
Natural phenomenona such as wind, water, clouds or smoke has been recorded on video. Various technics extract their movements, convert them to numbers and write them into files. These are used to control the behaviour and the sound of artificial objects.
get more information in this pdf sheet:
(sorry, it´s only in german yet)
This film explores playful uses for the increasingly ubiquitous ‘glowing rectangles’ that inhabit the world.
We use photographic and animation techniques that were developed to draw moving 3-dimensional typography and objects with an iPad. In dark environments, we play movies on the surface of the iPad that extrude 3-d light forms as they move through the exposure. Multiple exposures with slightly different movies make up the stop-frame animation.
We've collected some of the best images from the project and made a book of them you can buy: http://bit.ly/mfmbook
Read more at the Dentsu London blog:
and at the BERG blog: