Many businesses are trying generate leads with online marketing. A 15 second video can make a big difference. Leads can come from a series of 15 second videos.
How can you use video effectively generate leads for your business? Try creating a relevant, meaningful, 15 second video clip with a call to action. New research has shown that in the case of ‘click throughs’ (e.g. a ‘Like’ on a Facebook page), people are 153% more likely to click through after viewing a 15 second video as compared to videos between 16-60 seconds.
How is this research conducted? The power of video analytics is staggering. With tools like Wista we can measure things like how long people watch your video and where they stop watching. Using this type of information, split testing can be conducted. Using new technology for rapid deployment of new video concepts, it is now possible to discover the most effective video type for your audience using a lean manufacturing approach: build – measure – learn with short iterations cycles.
There is even a new social network called TOUT based on the 15 second concept. Businesses that use this approach can gain an edge on their competition.
Need some ideas on how you can make the most of your 15 second video? Check out this post with a list of 8 ways you can use 15 second video: socialmediaexaminer.com/viddy/