Digital Cinema Media (DCM) is the market leader in UK cinema advertising. They have fantastic research teams that provide remarkably detailed audience insight.
We consulted on how they might improve the communication of this information, both internally and to their various external audiences. As part of this wider brief we worked with DCM to create a suite of icons and characters that enhance and support communication around audience insight.
This short video demonstrates the really simple modular system we put in place to give the character illustrations maximum flexibility and utility.
Thanks to Moniker Rohner for the animation skills. And to Simon Keep for the beats.
The brief was to create a spot to acquaint and promote the audience with S4C's new icon family. The icons promote S4C's subtitling service as well as alternative viewing platforms: Broadband, Mobile and Podcast. The resulting pop-up book inspired animation explains how to get the most out of the channel in your language of choice. We wrote a reversible script that bounced between English and Welsh, engaging the viewer in a playful yet educational way - when you hear Welsh you read English and vice versa.
At a time where recycling is at the forefront of people's concerns, we were very enthusiastic when Lovo films approached us to help them create this amusing and inventive commercial. Our role in this project was first in VFX supervision prior and during the shoot and later in post-production to create all the special effects in the form of many singing plugs.
Agency: AB Creations
Creative Director: Piet Coucke
Production: Lovo Films
Director: Andreas Hasle
DOP: Thomas Buelens
Post-Production / 3D: 3 Little Pix
Audio : Compost
Official Selection for Best Advertising at Anima 2013 Brussels
Official Selection for Best Test Commercial Film at Young Directors Award 2012
Official Selection for Best Commissioned Film at Ottawa International Animation Festival 2012
Official Selection for Best Commissioned Film at Annecy Festival 2012
Kevin Dart and I directed our first short film at Passion Picture for Persol Eyewear.
It's full 2D!!! And we had the best team we could dream of to achieve it!
PRODUCTION: Passion Pictures
DIRECTED BY: Kevin Dart // Stéphane Coëdel
PRODUCER: Ryan Goodwin-Smith
ASSOCIATE PRODUCER: Jen Coatsworth
DESIGNERS: Kevin Dart // Chris Turnham
ANIMATORS: Jeremy Pires // Nelson Boles // Nick Appleton
ANIMATION ASSISTANT: Mariano Melman
COMPOSITING: Stéphane Coëdel // Celine Desrumaux
EDITING: Stéphane Coëdel
STORY: Kevin Dart // Stéphane Coëdel // Elizabeth Ito // Chris Mitchell
SOUND AND MUSIC: Dave Newby
AGENCY: Winkreative, London, UK
CREATIVE DIRETOR: Tyler Brûlé
DESIGN DIRECTOR: Maurus Fraser
ART DIRECTOR: Silke Klinnert
ACCOUNT MANAGER: Ariane Elfen
COPYWRITER: Matthew Temple
PRODUCER: Julie Thyman