I was commissioned by PositiveINS to create an animation piece that promoted and informed their audience about their services. PositiveINS is a multidisciplined design studio.
The concept evolved around the an 'idea'. It explains briefly how having an idea is wonderful, but not being able to communicate the idea, it becomes useless. PositiveINS explain that they can help communicate your idea effectively.
Este vídeo de animación explica un servicio que ofrece Bankinter a sus clientes para poder sacar dinero
de un cajero sin necesidad de una tarjeta de crédito, haciendo una transferencia al cajero. La idea era usar los casos practicos en los que este servicio es necesario como hilo argumental, visualizandolos de una forma cercana y próxima, con los colores corporativos secundarios de Bankinter y siempre usando las manos como si fuese un plano subjetivo.
This animation shows how the service “Transferencia a Cajero” of Bankinter can help us to avoid embarrasing situations without a credit card.
In May 2012 I was browsing the Web in search of inspiration for a personal project, and I found this amazing declaration of love in form of an info-graphic written by Drake Martinet. I asked his permission to create an animated version, he liked the idea and this is what came out of our collaboration.
The project was an unexpected viral success; it has been viewed more than one million times.