A thousand lifestyles, infinite possibilities – urban attitudes require adequate cars. The campaign for the new compact ADAM, the first Opel/Vauxhall lifestyle car, was created by German agency Scholz & Friends OPC and revolves around the spot „One of a Kind“ produced by Markenfilm, directed by Matthaeus Bussmann (DOP_ Ekkehart Pollack) and postproduced by nhb Hamburg.
The TVC and teaser spot reflects the wide variety of young urban styles just like the new Opel ADAM. The revolutionary new compact offers infinite combinations in colours, elements and features to be mixed by the consumer in order to create their own customized vehicle.
In the beginning the spot mainly shows funky individuals deejaying, painting and breakdancing. The casually interspersed car shots gain momentum through the spot but never fail to fit in with the casual music clip edit.
The commercial was shot in autumn in Berlin, Germany, on five locations and with street cast to support the authentic look and feel of the campaign.
The TVC started airing December 25, 2012 in Germany. The TV, print and digital campaign rolls out in more than thirty markets, with the classical campaign in United Kingdom planned to kick-off in early 2013.
Client: Adam Opel AG, Ruesselsheim/Germany
Director Brand Marketing Opel/Vauxhall: Tomás Caetano
Head of Marketing Communications: Mark Niedzballa
Manager Integrated Campaigns: Tamás Bátor
Manager Advertising and Campaigns: Paula Vicente
Project Manager Advertising & Integrated Campaigns: Jan-Erik Franz
Agency: Scholz & Friends OPC, Hamburg/Germany
Chief Creative Officer: Wolf Heumann
Executive Creative Direction: Markus Daubenbüchel
Creative Direction: Thomas Mathew, Nadya Innamorato, Christoph Hübner, Stephen Overmeyer, Fiete Lühn, Björn-Fabian Lahrz, Julia Weise Art Director: Nadya Innamorato
AP: Mark Rotá
In a changing world we're driven by the vision that for every challenge there's a technology to master it. State-of-the-art automotive technologies like Audi connect, Audi ultra and Audi e-tron: technology that enriches our lives - for a new generation of drivers.
The new Audi brand film was created by agency kempertrautmann, Hamburg/Germany, and produced by film productions Markenfilm, Wedel/Germany and Knucklehead, London/Great Britain, with director Chris Hewitt. Postproduction by The Mill, London/England and Liga 01, Hamburg/Germany. Music by Efterklang, Denmark.
The 60 sec., 90 sec. and 2 min. 40 sec. versions illustrate the car manufacturer's claim "Vorsprung durch Technik" and air in Germany since mid-April 2012, to be followed step by step on TV, in cinemas and digital channels in the five biggest European markets, the U.S. and Russia.
Krakens compare travel fares for KAYAK.com in Europe:
Carl Erik Rinsch directs futuristic TV spot by HEIMAT Berlin, Markenfilm and Imagine Engine
"What´s the secret behind KAYAK.com?" Sci-Fi director Carl Erik Rinsch reveals the mysterious ways KAYAK.com works in this tongue-in-cheek TV spot for the European market. A great many number of krakens, busy in a vast work space with keyboards under each tentacle, compare hundreds of travel sites and search engines at once. They compete to be the first to find out the most economical flights for the user request, thus illustrating KAYAK.com’s campaign claim: "Search one and done."
The pan-European campaign was created by agency HEIMAT Berlin (Berlin/Germany) to introduce the US American enterprise to the European market. Markenfilm (Wedel/Germany) produced the 30 sec. TV spot, „District 9“ 3D animators Image Engine (Vancouver/Canada) postproduced the almost exclusively CG spot now on air in Spain and following soon in France and Italy.