David Meerman Scott delivered a talk at the 2012 South-by-Southwest Interactive Conference (SXSW) called Newsjacking: How to Inject your Ideas into a Breaking News Story and Generate Tons of Media Coverage.
"When was the last time you did something for the first time?"
David Meerman Scott interviews Seth Godin about how to manage fear, how to embrace failure and a little about the similarities between the Grateful Dead's marketing and Seth's marketing for his Domino Project, the publisher of the book.
Why are so many things broken? In this entertaining talk - one of the favorites of Gel 2006 - gelconference.com/c/gel06.php
Seth Godin gives a tour of things poorly designed, the reasons why they are that way, and how to fix them.
See also: Seth's Blog, where Seth writes daily on marketing, business, and other issues - sethgodin.typepad.com/