The signage system of the alternative music festival DISFORM 2012 has two purposes: to direct the audience, informing where each area is located; and to enrich the whole experience of the festival itself, by creating an engaging dialogue between the signs
and their surroundings.
The animation and the editing are directly affected by the live music performances, using OpenGL technology. The additional layer of information is dynamic and updated in real-time in order to help the audience of the festival.
My graduation project for the Bezalel Academy of Design and Arts / 2012
What do you get when you blend 37 motion graphics students from Hyper Island with 2.5 days and an image of Willy Wonka’s Oompa Loompa factory?
My Yoko Ono music video entertains the concept that we are all operated by a higher order, becoming ‘Puppets of technology’, entrusting the digital (FB) to archive our secrets. The film opens with a medical journal – design magazine hybrid, meant to simulate parents thumbing through a baby catalogue when gene selecting their perfect child.
We switch between worlds, seeing the un-hazardous duo Mads and Esben being birthed to in an incubator, operated by Hyper Island students who rotate facial expressions and manipulate skin types.
A collaboration with Lucy McRae and Hyper Island Motion Graphics 13 Stockholm.
Directed by Lucy McRae in collaboration with Hyper Island Motion Graphics 13 Stockholm
D.O.P: Felix Swensson
Edited by Dorrit Andersen
Post production by Norman Nisbet / Larsen VFX
Producer: Kate Constable, Leandro Santini, Andreas Markström, Daniel Cansu
Starring: Reptile Youth
Editing facilities by Welcome Post
Ovation is America's only arts network, dedicated to using their TV and online presence to building a community that brings together artists with art lovers.
We were approached for a comprehensive rebrand and delivered a new identity system for on-air design, destination nights, cross-channel promotion, a website re-skin, audio identity, digital and print corporate collateral and an extensive style guide. We also created design to support their social platform, CulturePop, as well as their arts education advocacy initiatives. Read more.
Ovation's unique approach to content curation makes them one of the few remaining quality outlets for arts and culture television programming in the U.S. Our strategists worked to develop positioning that angled this curatorial expertise to the forefront of the new brand.
This positioning inspired a visual aesthetic that balanced a minimalist eye for typography and graphic elements with rich and textural imagery culled from the many documentaries, films and performance programs in Ovation's lineup. Every detail, from the animation style through to the original music, was created to feel hand-crafted and unique, subtly reinforcing the artists' spirit throughout. The resulting identity is an engaging and accessible package that allows for endless iteration for Ovation's talented in-house team of designers and producers.
Empaque gráfico realizado totalmente INHOUSE, rediseñando todas las piezas existentes para darle un mayor funcionamiento y editabilidad a nivel de producción por Final Cut.
Este proyecto en especial fue un gran reto en muchos aspectos ya que nunca se le pudo dedicar un 100% de nuestro tiempo, siempre tuvimos que trabajar en paralelo a nuestros trabajos del día a día.
Sin duda alguna fue un gran aprendizaje y un buen entrenamiento para ser capaces de desarrollar proyectos de gran magnitud dentro de la oficina y no tener que contratar un estudio de diseño externo (el cual le dedica el 100% de su tiempo y cuenta con el doble o triple del personal que nosotros), Nos sentimos muy orgullosos de haber completado este gran reto.
Todos los gráficos fueron generados en Cinema 4D, posteriormente se trabajaron en After Effects junto a los títulos y textos. una vez aprobados se pasaron a Motion para convertirlos en editables y manejables dentro de Final Cut.