In hopes of going beyond the traditionally static, and oftentimes boring, PowerPoint presentation, The Economist tapped JESS3 to help bring an important data set to life through a powerful graphic animation.
Working closing with the Economist Intelligence Unit, which compiled a 150-page report called the Women’s Economic Opportunity Index, our team explored creative direction through multiple styleframes in order to achieve a look that would illuminate crucial information about women’s opportunity across the world.
In combing through data and creating detailed storyboards, this six-minute animation tells the story through data visualization of where women stand in the business world from issues ranging from maternity leave to property rights.
The Economist Intelligence Unit presented the data at the World In 2011 Festival, an event that coincided with the 25th Anniversary of The Economist’s World In… publication. It preceded a panel sponsored by the Washington D.C.-based NGO Vital Voices featuring female entrepreneurs who are changing the way women live and work around the world.