It's official - Discovery and Hasbro's joint television venture The Hub hit air on 10.10.10. Check out the montage to see our initial logo design and brand strategy come to life through the on-air packaging, promos, launch spots, and out-of-home and print advertising we created.
We recently teamed up with Canada-based Citytv to refresh the network's on-air identity. The package, inspired by Mondrian, had the challenge of developing a general entertainment network look while keeping the intensely local brand essence that each of Citytv's regional broadcasts has become known for.
Meet Morph. The evolution of Science Channel. Morph is fun, original and always unexpected. It can be microscopic or planetary in scale, but most importantly, Morph is always changing.
Using the new Morph logo designed by Discovery, we created a variety of themed elements - from promos and network IDs to logo bugs. We carried the look across multiple programming genres, as well as systematizing the brand to maintain a cohesive brand package.
Morph represents the future of logo design. It's not limited to the traditionally static logos of the past. It breaks out of the box. That's Morph.