1. In what is quickly becoming an annual tradition, we worked with independent artists in Berkeley, CA; Austin, TX; and Brooklyn, NY, to create five posters centered around the theme of Independence.

    Here, Derek McDonald uses classic sign painting - on wood and on the door of a vintage, 1950 pickup truck - to create the art for the Jack Daniel's Independence Day campaign. The door was later removed from the truck and, along with the signboard, photographed to create the artwork for print ads, posters and large-scale outdoor murals.

    The signboard poster reads: "THERE'S THE EASY WAY, THERE'S THE FAST WAY AND THEN THERE'S THE BEST WAY."
    The truck door reads: "MADE IN AMERICA. BECAUSE THAT'S HOW AMERICA WAS MADE."

    Client: Jack Daniel's Tennessee Whiskey
    Agency: Arnold Worldwide, Boston
    Chief Creative Officer: Pete Favat
    Group Creative Director: Wade Devers
    ACD/Art Director: Travis Robertson
    ACD/Copywriter: Greg Almeida
    DP: Nate Laver
    Producer: Ben Ouellette
    Artist: Derek McDonald @ Golden West Sign Arts
    Director of Global Marketing: Carmen D'Ascendis

    # vimeo.com/45074879 Uploaded 55.4K Plays 16 Comments
  2. Film short documenting the work and philosophy of Huntington Beach surfboard shaper Tim Stamps. A look into Tim's world of quality and craftsmanship.

    DOP_Jonathan Bennett, Brian Hanson
    Edit_Brian Hanson
    Colorist_Jonathan Bennett
    Audio_Keith Culver, Bill Keller
    Audio/Lighting Coordinator_Matt Pindroh
    Director/Producer_Bill Keller

    A Hidden Notice production

    # vimeo.com/46727629 Uploaded 191K Plays 115 Comments

Craft

René Keller

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Shout Box

  • Viсtoria Vrublevska

    A poetic look at the world of a London based artist Eleanor Lakelin who uses highly traditional turning and carving techniques to create forms which are contemporary in shape and feel.
    vimeo.com/189700597

    by Viсtoria Vrublevska

  • Marie Cabanne

    vimeo.com/67498957
    Hello! This is the encounter of a biker and a drawer. Hope you enjoy

    by Marie Cabanne

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