1. Trailer and walkthrough of using Hue.

    Music: Exodus Honey - Honeycut

    # vimeo.com/54431785 Uploaded 10.1K Plays 1 Comment

    # vimeo.com/65102146 Uploaded 12.8M Plays 197 Comments
  3. # vimeo.com/66262025 Uploaded 97.9K Plays 0 Comments
  4. This is my latest ad - for Johnnie Walker Blue Label in China.

    It stars Bruce Lee.

    You should watch it first then come back and read the rest.

    Seriously, watch it first.


    The making of the ad:

    My good friend BBH Creative Executive Johnny Tan and I first talked about doing this concept a year ago. We shot it in Hong Kong, and then we worked with vfx company The Mill in London to create a completely CGI Bruce Lee over nine months. EVERY shot of his head and every detail in there is completely cgi. We got Shannon Lee, Bruce Lee's daughter, to come aboard and we really picked her brain to make sure that everything was accurate from look to soul. We wanted to be as respectful to the man and legend as we could.

    A big thank you to Johnny, Shannon, Mill, and everyone who tirelessly worked on this.


    Client: Johnnie Walker Blue Label
    Director: Joseph Kahn
    Cinematographer: Christopher Probst
    Agency: BBH, Johnny Tan Creative Director
    Agency Producer: BBH, Krystie Koh
    Line Producer: Merrilyn Lim, Gravity Films
    Executive Producer HSI Productions: Kim Dellara
    Music: Brain & Melissa
    VFX: The Mill, London


    This spot isn't about drinking, nor does Bruce Lee ever pitch, hold, talk about it. It's a short inspirational film sponsored by Johnnie Walker. Those making comparisons of "water" to "alcohol" are literalists & wrong. Last thing alcohol wants to be is water. It's a metaphor for life. It's his metaphor in his actual words. I spent a year living and breathing this man, thinking about him every day. For me, it's not an ad. It's an exploration & celebration of him. This is a sculpture in a different medium, paid for by a different church. I stand behind it.

    # vimeo.com/69868746 Uploaded 612K Plays 99 Comments

Faca na Manteiga

Faca na Manteiga

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