1. Nationwide sponsored the Home Channel with their insurance brand. They wanted people to associate the brand with both insurance as well as the brand being 'On Your Side'. The idents were engineered to deliver on both of these fronts by casting an accident prone family in a DIY broadcast environment. SPA research showed that the brand overwhelmingly achieved these objectives.

    # vimeo.com/56982146 Uploaded
  2. Nationwide sponsored the Home Channel with their insurance brand. They wanted people to associate the brand with both insurance as well as the brand being 'On Your Side'. The idents were engineered to deliver on both of these fronts by casting an accident prone family in a DIY broadcast environment. SPA research showed that the brand overwhelmingly achieved these objectives.

    # vimeo.com/56982133 Uploaded
  3. Nationwide sponsored the Home Channel with their insurance brand. They wanted people to associate the brand with both insurance as well as the brand being 'On Your Side'. The idents were engineered to deliver on both of these fronts by casting an accident prone family in a DIY broadcast environment. SPA research showed that the brand overwhelmingly achieved these objectives.

    # vimeo.com/56982132 Uploaded
  4. Nationwide sponsored the Home Channel with their insurance brand. They wanted people to associate the brand with both insurance as well as the brand being 'On Your Side'. The idents were engineered to deliver on both of these fronts by casting an accident prone family in a DIY broadcast environment. SPA research showed that the brand overwhelmingly achieved these objectives.

    # vimeo.com/56982130 Uploaded
  5. Nationwide sponsored the Home Channel with their insurance brand. They wanted people to associate the brand with both insurance as well as the brand being 'On Your Side'. The idents were engineered to deliver on both of these fronts by casting an accident prone family in a DIY broadcast environment. SPA research showed that the brand overwhelmingly achieved these objectives.

    # vimeo.com/56982129 Uploaded

Nationwide Idents

Havas Media Group

Browse This Channel

Shout Box

Heads up: the shoutbox will be retiring soon. It’s tired of working, and can’t wait to relax. You can still send a message to the channel owner, though!

Channels are a simple, beautiful way to showcase and watch videos. Browse more Channels.