For the launch of the Nike Free Run+ 2 City Pack series, YesYesNo was invited to develop software that would allow runners to create dynamic paintings with their feet using their Nike+ GPS run data. During the two day workshop at Nike headquarters, we invited the participants to record their runs and then using our custom software we imported the metrics from their run, to create visuals based on the speed, consistency and unique style of each person's run.
Using the software the participants were able to play with the mapping and adjust the composition of their run which was then outputted as a high resolution print for them to take home. We also worked with the Innovation Lab at Nike to laser etch the runner's name, the distance they ran and their run path onto a custom fabricated shoe box, which contained a pair of the 'City Pack' shoes from their city of origin.
The second part was a retail installation which visualized a year's worth
of runs from the Nike+ website. We made custom software that played back
runs throughout three cities: New York, London and Tokyo. The runs showed
tens of thousands of peoples runs animating the city and bringing it to
life. You can see individual runs, as well as the collective energy of
all the urban runners.
Produced in collaboration with DualForces.
YesYesNo Team: Zach Lieberman, Emily Gobeille and Theo Watson.
Software was made with openFrameworks v007b and uses Moka's ofxTileSaver addon.
Boffswana has teamed up with Mediacom to create Area 52 – a live immersive brand experience for Alienware.
Alienware is the high end computer hardware product that allows gamers to be transported into their favorite games like no other product.
The brief for the Alienware : Area 52 project was to create an experience for a live audience that would transport them into a game like environment.
Stephen Van Elst – Director & Lead Animator
Robert Stock – Executive Producer
Alex McNeilly – Producer
Simon Bronson – Animator
Jonathan Poynter - Animator
Thomas Pullar - Animator
Drewe Clarke - Animator
Damian Dunne - Animator
Stuart Gosling – Director of Photography
Elahn Zetlin – Editor
Sound and Music Design
Josh Abrahams – Samplify
Davide Carbone – Samplify
Holli Dee – Producer
Pyrotechnics – Allan Spiegal :: ShowFX
Presentation – Rob Rolfe :: Staging Connections
Stunt Performance – Brett Anderson :: Australian Stunt Management