The challenge is impressive: Astral Out-of-Home and LEGOLAND Discovery Centre® (LDC Toronto) are asking the public to build 4 transit shelter size mosaics in less than 8 hours using over 110,592 LEGO bricks.
Is it possible to make mother´s day last forever? Hell yeah!
Get shoppers attention to Puma stores at mother´s day, the second best sales period in Brazil, in a mall filled with all kinds of promotions.
We decided to give something with personality that would last forever, for mom and son. But this gift had to be unique and not the same o same o kitchenware, flower bouquet or a cooking pan. So we decided to create a special bond between Puma brand, and a modern, stylish new breed of mom. How did it work? Simple! All sons had to do was buy over R$ 250,00 on Puma products and get inked at the spot, on shop windows. Those who wanted to think a little bit, received vouchers to tattoo later on the best studios at the city.
It didn´t take long for the buzz to begin on and offline. Thousands of people were impacted as sales increased by 27%, and 820 moms were honored forever.