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This was filmed between 29th April and 10th May 2011 in the Arctic, on
the archipelago Lofoten in Norway.
My favorite natural phenomenon is one I do not even know the name of, even after talking to meteorologists and astrophysicists I am none the wiser.What I am talking about I have decided to call The Arctic Light and it is a natural phenomenon occurring 2-4 weeks before you can see the Midnight Sun.
The Sunset and Sunrise are connected in one magnificent show of color and light lasting from 8 to 12 hours. The sun is barely going below the horizon before coming up again. This is the most colorful light that I know, and the main reason I have been going up there for the last 4 years, at the exact
same time of year, to photograph. Based on previous experience, I knew this was going to be a very
difficult trip. Having lost a couple of cameras and some other equipment up there before, it was crucial to bring an extra set of everything. I also
made sure I had plenty of time in case something went wrong.
If you can imagine roping down mountain cliffs, or jumping around on slippery rocks covered in seaweed with 2 tripods, a rail, a controller,
camera, lenses, filters and rigging for 4-5 hour long sequences at a time, and then
having to calculate the rise and fall of the tides in order to capture the essence - it all proved bit of a challenge.
And almost as if planned, the trip would turn out to become very
difficult indeed. I had numerous setbacks including: airline lost my
luggage, struggling to swim ashore after falling into the Arctic sea: twice, breaking lenses, filters, tripod, computer, losing the whole dolly rig and controller into the sea, and even falling off a rather tall rock and ending
up in the hospital. As much as I wanted to give up, the best way Out is
always “Through”. I am glad I stuck it through though because there were some amazing sunrises waiting. At 1:06 you see a single scene from day to night to day which is from 9pm to 7am. Think about that for a minute.. 10 hours with light like that.
I asked the very talented Marika Takeuchi to specifically compose and
perform a song for this movie, and what she came up with is absolutely remarkable. Thank you very much Marika!
This is my latest ad - for Johnnie Walker Blue Label in China.
It stars Bruce Lee.
You should watch it first then come back and read the rest.
Seriously, watch it first.
The making of the ad:
My good friend BBH Creative Executive Johnny Tan and I first talked about doing this concept a year ago. We shot it in Hong Kong, and then we worked with vfx company The Mill in London to create a completely CGI Bruce Lee over nine months. EVERY shot of his head and every detail in there is completely cgi. We got Shannon Lee, Bruce Lee's daughter, to come aboard and we really picked her brain to make sure that everything was accurate from look to soul. We wanted to be as respectful to the man and legend as we could.
A big thank you to Johnny, Shannon, Mill, and everyone who tirelessly worked on this.
Client: Johnnie Walker Blue Label
Director: Joseph Kahn
Cinematographer: Christopher Probst
Agency: BBH, Johnny Tan Creative Director
Agency Producer: BBH, Krystie Koh
Line Producer: Merrilyn Lim, Gravity Films
Executive Producer HSI Productions: Kim Dellara
Music: Brain & Melissa
VFX: The Mill, London
ADDITIONAL STATEMENT 7/10/13:
This spot isn't about drinking, nor does Bruce Lee ever pitch, hold, talk about it. It's a short inspirational film sponsored by Johnnie Walker. Those making comparisons of "water" to "alcohol" are literalists & wrong. Last thing alcohol wants to be is water. It's a metaphor for life. It's his metaphor in his actual words. I spent a year living and breathing this man, thinking about him every day. For me, it's not an ad. It's an exploration & celebration of him. This is a sculpture in a different medium, paid for by a different church. I stand behind it.