1. Creative Team :
    Alvaro Perez Del Solar
    Jonathan Smith
    Jean-Francois Dumais

    Creative Director :
    Kris Manchester

    Music :
    Apollo Studios

    Director :
    Mark Zibert

    # vimeo.com/20212233 Uploaded 974 Plays 1 Comment
  2. Nike Sportswear recently commissioned Variable to develop a personalized creative approach for one of their current campaign spots entitled, "The Chance." With Nike's guidance, we settled on a long-form spot featuring up-and-coming soccer player and fellow Brooklynite, Abdoulaye Coumbassa. The spot was designed to reflect a former interview Variable produced/directed with Spike Lee on the topic of "Drive" in conjunction with AKQA, London.

    The spot focuses on a lighthearted look at the "drive" and "hustle" put forth by Abdoulaye on a daily basis. In real life, Abdoulaye is driven by the goal of being a successful soccer player whilst maintaining relationships with friends and family. Our job was to capture this "drive" in a cinematic way that could tell a story both timeless, and relatable.

    This project was one in which everyone at Variable can relate very closely too. "Hustle" and "drive" are 2 words that constantly pop up in & around our studio.

    --

    Client: Nike

    Production Company: Variable
    Creative Development: Variable

    Director: Jonathan Bregel
    Executive Producer: Tyler Ginter
    Line Producer: Brendan Cochrane
    Narrative Cinematographer: Khalid Mohtaseb
    Spike Lee Cinematographer: Bruce Cole

    Post Production: Variable
    Post Production Producer: Tyler Ginter
    Editor: Noah Shulman
    Original Score: Salomon Ligthelm

    Sound Design: The Lodge
    Audio Post Producer: Mike Onufrak
    Sound Mix & Design: John Northcraft

    --

    WeAreVariable.com
    twitter.com/WeAreVariable
    hello@WeAreVariable.com

    # vimeo.com/40035962 Uploaded 143K Plays 29 Comments
  3. A tribute to the words of Muhammad Ali by Poet Yasiin Bey (Mos Def) and Calligraffitist Niels Shoe Meulman

    Full Campaign Here:
    louisvuittonjourneys.com/thegreatest
    Visit Louis Vuitton on Youtube: youtube.com/watch?v=MjTLhW0c5cM&feature=plcp

    Agency : Ogilvy Paris
    Managing Partner : Romain Lartigue
    Creative Director : Kurt Novack
    Art Director : Adrien Havet
    Account Director : Dalila Joly
    Art Buyer : Annette Hallum
    Digital Producer : Talla Seck

    A tribute to the words of Muhammad Ali by Poet Yasiin Bey (Mos Def) and Calligraffitist Niels Shoe Meulman

    Production House: Steam Films
    Managing Partner: Jennifer Sykes
    Executive Producer: Krista Marshall
    Director: Stuart A. McIntyre
    Producer: Paul Matthews
    Cinematographer: Kris Belchevski
    Camera Operators: Stuart Cameron, Claudio Manni, Luis Moreira

    Editing: Posterboy
    Executive Producer: Michelle Lee
    Editor: Stephen Sora

    Colour: Alter Ego
    Executive Producer: Greg Edgar
    Colourist: Wade Odlum

    Online: Motor VFX
    Flame Artist: Daniel Kelly

    Music House: Apollo Studios
    Executive Producers: Benedicte Luneau, Koo Abuali, Phillipe-Aubert Messier, Yan Dal Santo
    Music: Mathieu Brault, Daenen Bramberger, Mike Wise
    Singer: Michael Mooney
    Sound Design: Yan Dal Santo

    # vimeo.com/46429477 Uploaded 146K Plays 23 Comments
  4. Director: Anthony Furlong
    Production Company: 1stAveMachine
    Agency: W+K New York

    # vimeo.com/22470754 Uploaded
  5. 2012

    Ad Agency: BBDO, NY
    ECD/CW: Greg Ketchum
    ECD/AD: Tom Godici
    Agency Producer: Alex Gianni
    Production Co: Rabbit
    Director: TWiN
    Line Producer: Gillian Marr
    DP: Nicolas Karakatsanis
    Colorist: Tom Poole, Co.3 NY
    Music Co: Beacon Street
    Narration: Giovanni Ribisi.

    # vimeo.com/48339024 Uploaded 21.1K Plays 13 Comments

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