1. Every company makes the same design with dark brown wooden housings. They called that in Germany [unclear]. It’s always a compliment when some products you have designed become a nickname, like the ‘Snow White Coffin’. Nobody knows exactly where it’s coming from, it comes from the competition or it comes from the inside. The first thing was not only the cover, it was only the base, the main base in metal. I was influenced by my grandfather who was a carpenter and he was a specialist with surfaces. I learnt that from him, but I had in mind to study architecture. After that I finished my studies. That was a time where in Germany there was nothing, so things come back from the United States, for example, with architecture – there’s things from … Gropius, from Marcel Breuer – all these things come. And it was for us just to look in a New Brave World.

    Somebody said that there is an announcement in the newspaper that there’s a company called Braun. And then I get an answer from Braun – I met him first and he told me about his ideas. His vision was to change the product line. It was at this time unbelievable – totally new approach as a company. But that was the thinking behind it - it was not only concentrated on design – design was one part. In the company there were possibilities that people could have things because even secretaries doing always the same things the whole day, they need something to stay healthy.

    The first exhibition of the new design of the radios was very successful. The media and everyone was surprised about that, so Braun became more known. Nobody had this idea that by the help of design, you also could be very successful.

    I did it because I became a teacher at the Academy of Fine Arts in Hamburg, so it was necessary to do something which you could tell the students and could tell to the press and also to keep together our own behaviour in the design department at Braun. The last one was as little design as possible, which is a similar lesson.

    I hate everything that is driven by fashion. From the beginning I was hating in the 60s the American way of styling, especially cars. They changed their styling things every 2 years and designed new ones which is nothing to do with good design.

    So at the end of the 60s the whole programme was looking like that. In the beginning were the first writing machines. It was also monochrome – why should it not be in a colour? It’s a difference between a kitchen machine that stays permanently in the kitchen and has to be in the background like … it was thought our products should look like an English butler – be there when you need them, but in the background when you don’t need them. So it depends on the product to make it colour or not.

    I was involved always and still in the field of furniture. And then I met Otto Sap and Nils ??? I had in my mind always thinking not one blinds alone but always thinking how can I add something? Specially developing furniture - people could change them, they could add something after using them a while.

    Somebody has written that I am the designers’ designer – I take that as a compliment. I also take it as a compliment that ??? is taking some of the ideas I had in the 60s and that is for me, again, the best compliment you can get as a designer.

    They called it later the first Walkman because it was the first one you could have with earphones and walking with it. It was also designed as a system – separate radio. They made an exhibition with the and they make this poster.

    I think that design has a great, great responsibility for the future. I am always optimistic – as a designer you have to be an optimist, otherwise you should not stay as a designer any more.

    # vimeo.com/1874188 Uploaded 58.2K Plays 15 Comments
  2. On behalf of Playframe Berlin, Grosse8 / Lichtfront was asked to develop a presentation tool for displaying wooden textures on real objects. Austrians’ wood material specialist “EGGER-Holzwerkstoffe” required a tool, with which architects, designer and product developers could see their different styles and wood textures in real-time and of course in the same quality like an original EGGER product.

    Grosse8 / Lichtfront developed the VDS (Virtual Design Studio), in which you can choose different interior configuration, (e.g. office simulation or kitchen environment). The illusion of the furniture is projected by HD video projectors which display the wood-textures in a high resolution on two white cubes.

    The highest claim for this new presentation module was to manage the faithful details of figure, grain and of course colours.

    With a touch screen interface you can choose out of EGGERs’ 700 wood textures and find your own combination. During the presentation the decoration-combinations are free. For the first time the viewer has the possibility of judging his decoration-combination in a full scale mode and with a truly realistic impression.

    Therewith they days of little wood chippings for choosing a complete interior are over.

    ______________________________________________

    Im Rahmen des Messeauftritts der Firma EGGER Holzwerkstoffe auf der diesjährigen ZOW vom 08. bis zum 11.02. feierte das „Virtuelle Design Studio“ Premiere.

    Die Designagentur GROSSE8 entwickelte im Auftrag der Kommunikations-agentur PLAYFRAME für EGGER mit dem „VDS“ ein Präsentationswerkzeug zur Dekorvisualisierung in Echtzeit und in Originalgröße.

    Bei der Präsentation werden durch die Bedienung eines, von der Firma Active Online programmierten, Touchscreen Interfaces frei konfigurierbare Dekorkombinationen an ein systemimmanentes 3D-Mappingmodul übergeben, das die räumlich angepassten Dekordaten über zwei Full HD-Beamer auf zwei Kuben projiziert.

    So entsteht vor den Augen des Betrachters die Illusion einer Küche oder eines Office Möbels in Originalgröße. Der Betrachter hat auf diese Weise die Möglichkeit, seine Dekorkombinationen bei einer realistischen Raumwirkung zu beurteilen.

    Oberste Prämisse bei der Umsetzung dieses neuen Präsentationsmoduls waren die originalgetreue Abbildung der Dekordetails und der Dekorfarben.

    Ab Anfang März 2010 wird das „Virtuelle Design Studio“ Bestandteil der überarbeiteten Dauerausstellung im österreichischen Stammhaus der EGGER Gruppe in St. Johann/Tirol sein.

    # vimeo.com/9752715 Uploaded 48.7K Plays 11 Comments
  3. A game of football turns deadly as an uninvited player joins in

    Directed by Sam Taylor and Bjorn Aschim for The Line

    Produced by Fritzi Nicolaus

    Sound & Music by Box of Toys Audio

    This film was made over the last two years in our evenings, weekends and days off. We had no budget but a lot of help from our very talented and generous friends. Find links to their websites below.

    Animation
    Sam Taylor samtayloranimation.tumblr.com
    Bjorn-Erik Aschim bjornsportfolio.com
    Adam Hodgson AdamTheNog.Tumblr.com
    Alexander Petreski vimeo.com/user1621759
    Dante Zaballa podoboo.com.ar
    Geoff King vimeo.com/user423106
    Hozen Britto hozenbritto.blogspot.co.uk
    James Duveen jamesduveen.com
    Jim Round jimround.tumblr.com
    Kristian Antonelli kristianantonelli.blogspot.co.uk
    Tim McCourt messytimbo.blogspot.co.uk
    Wesley Louis librabear.blogspot.co.uk

    3D Modelling and Rigging 
    David Hunt slowgolde.com

    3D Modelling 
    Max Taylor maxtaylordesign.com

    3D animation
    Max James van der Merwe  vimeo.com/jamesvdm

    Backgrounds
    Bjorn-Erik Aschim bjornsportfolio.com

    Compositing
    Bjorn-Erik Aschim bjornsportfolio.com
    Sam Taylor samtayloranimation.blogspot.co.uk

    Cleanup
    Adam Hodgson AdamTheNog.Tumblr.com
    Beth Witchalls pufflingsplace.blogspot.co.uk
    Caspar Rock 
    Clarice Elliott vimeo.com/user885076
    Denise Dean denise.dd-designs.co.uk
    Freya Hotson vimeo.com/user2647473
    Hozen Britto hozenbritto.blogspot.co.uk
    Hugh La Terriere hughlaterriere.com
    Isobel Stenhouse isobelstenhouse.blogspot.co.uk
    Jessica Toth jesscato.com
    Jose Saturno
    Stewart Wagstaff stewwaggie.blogspot.co.uk
    Tom Loughlin tomloughlin.co.uk

    Making of
    Luke James lukejames.co.uk
    Owen Philips breadcollective.co.uk

    Website
    Tom Loughlin tomloughlin.co.uk

    Special Thanks
    Our Ma's and pa's
    Jerry Fleming
    Chris King videocircuits.blogspot.co.uk
    Andrew Lim Clarkson facebook.com/andrew.l.clarkson
    June Frangue junefrangue.com
    and Winnie facebook.com/winnie.wadelim

    The Line Studio
    thelineanimation.com

    # vimeo.com/63823593 Uploaded 369K Plays 256 Comments
  4. In a not too distant future, societies of all countries come to rely on an intricate network of artificial intelligence devices designed to bring efficacy to man's life. Yet, man continues to devour himself in useless wars. A strong political hierarchy now divides all powers into three factions, and A. I. devices rapidly gain ground as efficiency becomes a priority.
    As social revolts grow worse everyday, authorities seek ways to control their citizens. They decide to carry out a series of tests that will determine not only whether some crucial powers can be transferred to non human entities, but also whether man is ready to yield those powers.
    The world has become a cell for all man and women, who withstand and endure their lives, rather than living them. Machines might have found a solution.
    From now on, you are set free. ..

    -----------------------------------------------------------

    Keloid is not about robots, it is about men. Big Lazy Robot created this spec film -- more than two years in the making -- with the purpose of giving free reign to the creative aspects of production that many times are so much missed during profit work. And yes, we enjoyed the ride!

    -----------------------------------------------------------

    CREDITS

    K3loid directed by JJ Palomo

    Big Lazy Robot Crew (biglazyrobot.com) :
    Hugo Bermudez
    Juan Civera
    David Cordero
    JJ Palomo
    Leopoldo Palomo

    Concept Design:
    BLR
    Aaron Beck
    Greg Broadmore

    Music and Sound Design:
    Full Basstards(Fullbasstards.com)

    Online Color Correction and Conform:
    Trizz

    Manager: Scott Glassgold / IAM Entertainment

    # vimeo.com/75781782 Uploaded 1.5M Plays 460 Comments

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