With the furore in the graphics world surrounding Iron Man 2 and the interfaces in the film, when we were asked to produce graphics “in the style of “ the whole team jumped at the chance.
Rushes were approached to provide a proof of concept for a new science show that wanted to use heavily treated on screen graphics as info panels to relay information to the viewer. The show was to be very varied in the concepts and items it talked about and the producers wanted a slick stylised way to get that information across.
To start with we used a Canon 5D MkII to shoot an entire sequence allowing the team to provide a cohesive and comprehensive solution to the brief. Using the supplied reference of water as our inspiration the sequence was shot, cut and graded before being brought into various packages to design and comp the graphics and 3D.
Using boujou and PFTrack Seb Barker of Rushes 3D department immediately went to work on tracking the footage to allow the graphics to sit nicely in the shot, while the mgfxstudio team started to design and animate screens and interfaces which would later be comped in. “The final edit could be nicely broken into three main segments which meant each designer had their own section and interface to design and animate. It’s always fun when jobs like this come in, it lets your creative ideas flow a bit more and allows you to try a few more things than perhaps normally you would in a standard working day”.
Once Seb had solved as much of the 3D tracking as was possible he then went to work on modelling the water molecule. Using Maya and shake he built and animated photorealistic water elements to work with the edit whilst also providing a graphical transition allowing the studio teams graphics take over.
“We used bits and pieces we had from our own archives, stuff we wanted to use but couldn’t, or things that we hadn’t fully finished but had a nice concept, the stuff that all designers have in the bag for a rainy day, put them into the pot, gave them some polish and saw what came out. In the end it was a mixture of these bits and bobs, new designs and concepts and the need for interaction that drove each animation sequence. We also had to bear in mind that these screens needed to be relevant. They had to have a distinct look but also had to make sense as well as interact with the footage.”
The end result was a nicely finished, stand-alone piece that we think really works. It is rare to get a chance to work on a totally free concept with merely a reference point as a brief, and to finish an entire sequence, from filming, editing, grading, through 3D and 2D tracking, concept design, 3D and 2D animating and on to compositing and delivering in less than a week is a feat in itself, but to do it to this standard highlights the whole teams talent and flexibility.
Length: 60 Sec
Client: CCTV - Central China Television
Creative Director: Zhou Jiahong
Art Director: Wu Hao
Copywriters: Zhou Jiahong, Sophia Xu
Storyboard: Wu Hao, Liang Yuanchun
Production Company: Troublemakers.tv & weareflink
Director: Niko Tziopanos
Producer - Troublemakers.tv: James Hagger
Producer - weareflink: Andreas Lampe
CG & Compositing Artist: Alexander Heyer
Compositing Artist: Martin Hess
CG Artist: Philipp Von Preuschen
CG Artist: Timo Schaedel
Ink & Footage: Thore Bornemann
Ink & Making Of: Felix Martens
Production Coordinator: Catharina Foelling
Production Assistant: Aurelie Da Silva
Music & Sound Design: Supreme Music, Florian Lakenmacher
MoCap: MoCap Lab, Remi Brun, Frank Vayssettes, Thomas Oger
Taiji Performer: Alexandre Thorlet
Joker : Willi Wutz
Tagline: Believe in the power of the brand
* Red Dot Awards 2011 - Best of the Best
* German Design Award 2012 - nominated
* VDW Award 2010 - Best Animation
* Spikes Asia 2010 - Gold for Best Use of Computer Graphics / Special Effects
* Adfest 2010 - Silver for Best Visual Effects
* New York Festivals - Television & Film Awards - Gold World Medal 2010
* Chinese Element International Creative Award 2010 - Grand Medal
* China International Advertising "Great Wall" Festival 2010 - Silver Trophy
* Longxi Awards 2010 - Bronze for Best Post Production
* Promax | BDA Asia Award 2009 - Gold for Best Animation
* Promax | BDA Asia Award 2009 - Gold for Best Out of House Station Image Promo
* China Advertising Festival - Gold for Best Advertising of 2009
* China Advertising Festival - Gold for Best Public Advertising of 2009
* Shooting Award - Gold for Best Advertising of 2009
* Shooting Award - Silver for Best Sound Design
This work is an alphabetical list of the most important architects with their best known building.
A lot of them have been left out with grief because we only need one for each letter and we done an effort to have differents nationalities.
If you love architecture, for more stuff you can follow us in http://www.ombuarchitecture.tumblr.com
Concept and Animation: Andrea Stinga, Federico Gonzalez
Art Direction: Federico Gonzalez
Music: The Butterfly from Eugene C.Rose and George Ruble, (Creative Commons)
you can download it here: vimeo.com/musicstore/track/10358
Here is the alphabetical list We hope you enjoy it.
Alvar AAlto _ Säynätsalo Town hall - Finland
Luis Barragán _ satellite towers - Mexico city
Santiago Calatrava _ Lyon - Satolas airport railway station - lyon France
Luís Domènech i Montaner _ Antoni Tàpies foundation - Barcelona
Eduardo Souto de Moura _ Paula Rego's House of Stories _ Cascais _ portugal
Norman Foster_ London City Hall _ England
frank Gehry _ Guggenheim bilbao _ Spain
herzog & de meuron _ Beijing National Stadium _ CHina
Arata Isozaki _ Palau Sant Jordi _ barcelona
Philip Johnson _ The Glass House _ New Canaan _ United state
Louis Kahn _ National Parliament of Bangladesh _ Dhaka city
le corbusier _ Villa Savoye _ Poissy, Francia
Ludwig Mies van der Rohe _ barcelona pavilion _ Spain
oscar niemeyer _ National Congress of Brazil, Brasília
Joseph Maria Olbrich _ Secession building, vienna - Austria
César Pelli _ Petronas Twin Tower _ Kuala Lumpur, Malaysia
Giacomo Quarenghi _ the Smolny Institute _ St. Petersburg, Russia.
Renzo Piano + Richard Rogers _ Pompidou Centre _ Paris, Francia
Álvaro Siza _ Ibere camargo foundation _ porto alegre _ Brazil
kenzo Tange _ Tokyo Olympic Stadium - Japan
Jørn Utzon _ Sydney Opera House _ Australia
William Van Alen _ Chrysler Building _ New York City
frank lloyd wright _ guggenheim new york _ United state
Iannis Xenakis _ Philips pavilion _ Expo '58 in Brussels
Minoru Yamasaki _ World Trade Center
Zaha Hadid_The Pierres Vives building _ Montpellier, France