I think it was in the time of spring 2012, when I came across David Shiyang Liu's lovely piece of work about Ira Glass. It was the most inspiring and motivating video I had ever seen in my life. I watched it over and over again, listened to Ira Glass' voice, and told myself, that I am not the only person who is constantly disappointed about the gap between one's taste and one's skills. Later in 2012, I decided to do my own filmed version of Ira's interview - using my own language to tell his message. It took me about a year from concept to upload.
I made it for myself and for anybody who is in doubt about his/her creative career. I also think that Ira Glass' message isn't only limited to the creative industry. It can be applied to everyone who starts out in a new environment and is willing to improve.
Ira Glass, whom I've never met in real life, but who had such a big influence on my development. Thank you for telling beginners what nobody else does.
David Shiyang Liu for the video that inspired me to start the project. You all should watch his awesome kineticTypo-version here: vimeo.com/24715531
The people from Magic Lantern who gave DSLR videography a new dimension (I chose this project to be a test run with the RAW plugin)!
Steven Sasseville for painting the "taste" painting for me.
Pedro Sousa for his advice and working his ass off at the "creative work" chalkboard.
Wolfgang Kraus for letting me borrow his sound equipment.
Kai Löhnert for working out on his birthday in the "fight" take.
Wolfgang Hendrik Schnabel for giving me the museum-like atmosphere and his silhouette in the painting takes.
Hermiyas Ötztürk for his hairy "good enough" hand.
Orange Hive Studio for light equipment and location.
Mima and Heinz Sax-Schmitz for the location of the "ambitions" take and finding me the "finish 1 story" typewriter.
A SPECIAL THANK YOU
Solveig Gold for being the most patient and supporting person in my life. She appears in a lot of scenes in this video.
Jutta and Uwe Sax for several pieces of equipment and their support.
WDS speaker Darren Rowse taught us about following a dream... from zero to superhero.
WDS is a worldwide gathering of creative, unconventional people. Every summer, the group descends on Portland, Oregon for several days of speakers, workshops, meetups, and fun. This year, we even set a Guinness World Record! Learn more at WorldDominationSummit.com.
We curated 300+ films for MTV Load, a joint project between MTV and Motorola that was aimed at making a wide variety of funny, beautiful, interesting content available for mobile phone download.
This selection includes films from Steve Smith, Lorenzo Fonda, Asif Mian, Grant Orchard, Zeitguised & Akiyoshi Chino.
Paulina spoke about the virtue of building communities before content in here early (9:05 AM) talk, opening the program for the Saturday of the last Build event.
INENSU are focusing on two platforms that cover two inherently social interests: music and fashion. SuperFan, on the Facebook platform, encourages users to share artist-related activity in their timelines. Closet Swap, with Channel 4, encourages users to share their real clothes via virtual wardrobes as part of a campaign to highlight sustainability issues in fashion.
Paulina says that INENSU wants to break free of the “content schedule” model and demonstrates how this can be done. “It would be amazing if we didn’t need a content schedule and we could just think about building the infrastructure to let users entertain each other,” she says. She contrasts the “content schedule” model with the “feature schedule” model that is followed by the defining platforms of our time like YouTube and Facebook. These platforms are so successful, she believes, because they put communities rather than content at the heart of the platform.
She stresses that the idea of social networking is not new, and that we have always turned to friends for recommendations and ideas. The online social network has a stubborn ratio of content creators, curators and lurkers, however. She estimates that around 70% of users are still passive consumers of content (lurkers), 20% are active sharers of content, only 10% actually create content and only 1% create content actively.
The challenge, as she sees it, is to build in easy ways for lurkers to become curators, and for curators to share more. She highlights Tumblr’s “reblog” facility and Facebook’s “like” button as examples of “easy user generated content”. She also explains how the Facebook Open Graph API is opening up new possibilities for “share moments” and the possibilities that this opens up for custom interactions.
“It’s hard not to go back to Facebook and to think about how to use [its] social plumbing and architecture to maximise our own services,” says Paulina. In this talks she identifies what “virality” means on Facebook now, which channels are working for content dissemination, and why fan pages aren’t the be all and end all of user engagement.
Watch the video to find out how INENSU designs its platforms to maximise “share moments” in order to engage, not just the minority who create content, but also the vast majority who curate and consume it.