If you're like most community managers, you wait for visitors to stumble upon your community then throw the kitchen sink at them to keep them active. This approach seems like it might be helpful, but it can actually overwhelm newcomers and scare activity away.
Richard Millington, founder of FeverBee and a true expert in the field, approaches community management from the point of view of social science by focusing on data that shows what actually works — not anecdotes and hunches. There are a few golden rules for converting newcomers into highly valued members of your community, and in this webinar, Richard reviews key elements of the conversion process and shares a data-based approach to optimizing the new member experience and securing high conversion rates.
Watch this presentation to learn:
* Key elements of the conversion process
* How to optimize a new member's journey from registration through the first major milestones
* How to help members overcome their social fear of participation
* How to combine social and technological processes to boost conversion rates
* How to measure progress and identify limiting factors
* How to turn would-be lurkers into active community members
* Much, much more!
Richard has helped 100+ organizations develop successful communities. Clients like The United Nations, Novartis, Oracle, Greenpeace, Autodesk, and many more. You can find him at feverbee.com and on Twitter at @RichMillington.
Richard Millington, founder of FeverBee and a true expert in the field, approaches community management from the point of view of social science by focusing on data that shows what actually works — not anecdotes and hunches. In this session, Richard fields questions about the new member journey and how to convert newcomers into active, longtime members of your community.
Included in this recording are the answers to questions like:
* Is it worth it to personally welcome every newcomer?
* What kind of information should be included in a welcome guide?
* What is the best way to measure and track activity within a community?
* How does gamification play out in online communities?
* How do you influence change within a community?
* Does the friend feature encourage activity?
* How do you handle members that might not be a fit for your community?
Watch the initial presentation on converting newcomers into active community members: cultivate.ning.com/ning-blog/converting-newcomers-into-active-community-members
Content marketing has been getting a lot of press lately, but what place does it have in your community? In this presentation, FeverBee founder and community consultant Richard Millington offers up ideas to improve your content strategy.
* Using content as part of your community strategy
* Creating a content calendar
* Writing posts that matter
* Soliciting ideas and contributions from your community
* Publishing content that your community will love
WHY YOU SHOULD WATCH:
Whether you're a seasoned community manager or new to the field, you'll hear loads of useful information and practical tips you can immediately implement to improve the content that will help grow your community.
Events play an essential role in the growth and development of communities. They unite audiences and create the foundation for stronger, lasting relationships. Events can make communities more fun and provide a cause for constant activity. They give members a reason to visit more frequently and provide motivation for lurkers to participate.
In this presentation, Hubb.it director and FeverBee consultant Breda Doherty illustrates the impact events can have on a community's growth and explains how events can be linked with recruitment, content and moderation activities.
Understand the different types of online and offline events
Determine which types of events are best suited to your community
Learn the essential characteristics of successful events
Discover new options for hosting events
Find out how to use events for recruiting and content
For more community management best practices, visit cultivate.ning.com and feverbee.com.
The conceptualization phase for building an online community includes everything from the moment you establish objectives to the moment you reach out to its founding members. This is a crucial period when you determine who you're targeting, what the community will be about, what type of community it will be, and how you're going to get it going. If the concept is off, nothing else you do will matter -- a community can't overcome a terrible concept. This webinar covers how to avoid the pitfalls of many organizations including how to:
- Decide what your community should be about (and how to test this)
- Determine what type of community this will be (and why this matters)
- Determine who to approach to get the community started
- Create the purpose of the community
- Decide what will happen in the community
For more Community Management Talks and best practices, head to: cultivate.ning.com.
To download half of Richard's book "Buzzing Communities: How to Build Bigger, Better, and More Active Online Communities," head to: feverbee.com/ning.html