This was an interesting project. The client came to us knowing only that they wanted their daughters in the commercial, and they wanted them in their softball uniforms. This being a commercial for an insurance agency, I had to figure out how to make sense of it in terms of an advertisement. This is what I came up with. I had to shoot it very carefully because I only had the two girls, and their dad, but still had to give the illusion that it was a ball game. I enjoyed the challenge, and the client loved the final result.
This is a :30 image campaign ad that I produced, wrote, directed, shot and edited. I also developed the "charming mechanic" concept, taking the advertising for this new repair shop in a fresh direction.
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I shot, edited, wrote and voiced this local ad for a new nightclub in St. Joseph Missouri.