It wasn't just the athletes at London 2012 making an Olympian effort; as the official computing partner of the games, Acer provided 13,500 desktop computers, 2,900 notebooks, 950 servers and 350 dedicated staff working behind the scenes to ensure that every score was recorded, every time was clocked and that every media outlet was served with the results in the blink of an eye.
Proving themselves on the biggest stage and on the grandest scale is one thing, but how do you compete with Mo Farah, Usain Bolt and co for the public’s attention?
Acer's answer was to create a branded experience for visitors to the Olympic Park. Almost as important as the work behind the scenes, the pavilion needed to convey the brand, tap into the atmosphere associated with the games and showcase the best of Acer technology to the visiting crowd. A huge success, the ‘Acer Journey’ experience managed to directly engage with thousands of visitors and feed into the excitement surrounding the Olympics.
Not simply a computer showroom, but an interactive experience, blending sporting achievements with technological greatness. Mesmerising visitors as they entered the experience was the striking ‘Journey Sphere’ - aka a PufferSphere XL. Pulsating with a stream of particles, the inflatable projection sphere was suspended in the middle of a ring of interactive tablets, with each particle charting the success of the players who surrounded it.
Forming a centrepiece, our digital projection sphere provided an absorbing scoreboard to track visitor's progress as they played games on the Acer technology below. Programmed by interactive design specialists Open Platform, the competitive spirit of the Olympics was replicated using technology, allowing users and observers to easily view how they were performing compared to their rivals on the neighbouring tablet.
Thanks go to everyone involved in the project, including brand designers Pico Conepts who designed and built the sponsor pavilion.
Follow us on Twitter @Pufferfish_LTD [twitter.com/Pufferfish_Ltd]# vimeo.com/55012360 Uploaded 1,589 Plays 3 Likes 0 Comments
Sony knew that launching a gadget fit for James Bond could only be done in a setting which befitted the suave lifestyle of the international spy himself.
Hosted in the exclusive surroundings of the Box nightclub in the heart of London’s Soho, Sony created a party where even 007 wouldn't have looked out of place; a fitting atmosphere to launch their brand new Xperia T smartphone which Bond uses in his latest outing fighting the world’s terrorists in Skyfall.
Central to the theme was an interactive 1.6 m PufferSphere XL. Placed in the middle of the club, the display invited guests to engage with promotional content being played on the sphere, effectively augmenting the video.
Cautious at first, as the evening evolved guests soon discovered that a touch on the display generated an animated musical instrument at their fingertips. Taken from a Sony promotional video, users could then playfully throw the instruments around the sphere until they eventually faded away; adding a magical element to what was already an eye catching centre of the event.
The use of an interactive layer above a video is a first for Pufferfish and opens up new opportunities for brands to engage with their audience in the future through an almost secret element.
By the end of the evening the cautious approach to handling the display had long since disappeared almost as quickly as the free drinks from the bar; however the PufferSphere proved its durability and playful nature by withstanding a queue of excited guests who were eager to fondle the ‘magic ball’.
Big thanks to the design team at Jotta for having us along and Sony for the amazing event.
Follow us on Twitter @Pufferfish_LTD [twitter.com/Pufferfish_Ltd]# vimeo.com/55010271 Uploaded 901 Plays 1 Like 0 Comments
Nothing gets you into the festive spirit more than a good Christmas party and you don’t get many better parties than those organised by a committee of the UK’s finest event planners, organisers and coordinators!
Following on from the Eventia Awards in London we thought we would show something different at the recent ISES (International Special Events Soceity) Mistletoe industry bash. Turning two PufferSphere M units into TwitterSpheres, the displays were transformed from video balls into social media beacons.
Translating the online chatter from both the Mistletoe attendees and absent industry friends into real time event buzz, the spheres looked right at home in the trendy surroundings of London’s Tobacco Dock.
Thanks to all of the event experts at ISES for organising a fantastic evening and for all of the busy tweeters on the night!
ISES - International Special Events Society [isesuk.org/]
Follow us on Twitter @Pufferfish_LTD [twitter.com/Pufferfish_Ltd]# vimeo.com/55278390 Uploaded 482 Plays 1 Like 0 Comments
If anyone needed any additional persuading to visit the Bahamas besides the pristine white beaches, colourful culture, year round sunshine and laid back rum cocktails then our PufferSphere may help provide the final push…
Collaborating once again with the Bahamas Tourist Board at this year’s World Travel Market in London, our sphere was placed front and centre on their stand with the aim to entice visitors from the aisle to the islands!
Doing just that, the sphere grabbed the attention of passing visitors, in no small part due to the mesmerising clips of island life from one of the most picturesque locations in the world.
Follow us on Twitter @Pufferfish_LTD [twitter.com/Pufferfish_Ltd]# vimeo.com/55011100 Uploaded 285 Plays 1 Like 0 Comments
A selection of shorts showing our range of PufferSphere internally projected spheres in action.... Enjoy|!
Browse This Channel
More stuff from “Pufferfish TV”
Heads up: the shoutbox will be retiring soon. It’s tired of working, and can’t wait to relax. You can still send a message to the channel owner, though!