Hong Kong is home to more than 7 million people. Amongst the high rise apartments, product designer Michael Leung founder of HK Honey, has created his own space bringing nature back into the metropolis one box at a time.
HK Honey is an organisation of Hong Kong beekeepers, artists & designers who aim to communicate the value of bees to the human food chain & the benefits of locally produced honey. With a network of bee farms and a design studio, Michael and HK Honey harvest local honey & design products and services relating to urban beekeeping.
The short film was commissioned by Nokia through R/GA.
Based on Michael Pollan's talk "Food Rules" given at the RSA, this animation was created in the context of the RSA/Nominet Trust film competition. Using a mixture of stop-motion and compositing, our aim and challenge was to convey the topic in a visually interesting way using a variety of different food products. We made a little table top set up at home and worked on this a little over three weeks.
Here are also some photos of Michael Pollan's Food Rules in the making