1. The Iowa Department of Public Health’s (IDPH) Pick a better snack program (PABS) was selected by the United States Department of Agriculture (USDA) to take part in a demonstration project to test the effectiveness of social marketing messaging paired with school-based nutrition education in the fight again childhood obesity. The charge of the PABS program is to encourage consumption of fresh fruits and vegetables as snacks to reduce intake of sugary and/or fatty snacks by low income, elementary-age students. PABS had been offering school education through community contractors for many years, but marketing efforts had been sporadic in the past, resulting in low awareness among parents of the children exposed to school education. These low income mothers would be the target of a social marketing campaign.

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  2. The Iowa Department of Public Health’s (IDPH) Pick a better snack program (PABS) was selected by the United States Department of Agriculture (USDA) to take part in a demonstration project to test the effectiveness of social marketing messaging paired with school-based nutrition education in the fight again childhood obesity. PABS had two concurrent initiatives for this pilot test, one promoting fruits and vegetables and another encouraging fat-free or low-fat milk, the latter the focus of this entry. The target of the milk campaign was low income mothers of elementary students. Iowa is an overwhelmingly “2%” state with a skew to whole milk among low income families. Focus groups with low income mothers uncovered that these mothers have deep rooted beliefs about whole milk, believing that whole means more nutrients, as many never receive well child care for their families that says otherwise. In addition, focus group and intercept research was conducted prior to the social marketing campaign that tested several message strategies. What resonated with mothers was a positive emotional message that reminded parents that as their children grow up they will still get the same nutrients in fat-free milk, without the unnecessary fat of whole milk.

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  3. The Substance Abuse group received a grant to develop a marketing campaign that would help raise awareness to combat underage drinking and prevent the onset of alcohol related substance abuse. Underage alcohol use in the state of Iowa is a serious problem, and statistics show that alcohol is the substance most frequently used by youth. 52.6% of Iowans age 12+ have used alcohol during the past month. Furthermore, the risks and consequences for a teenager that chooses to drink can be huge. Through foundational research, it was discovered the most influential underage audience are those age 13-15. This age group is having their first encounters with alcohol and the campaign can have an impact and reach these teens before their critical decision moment.

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  4. Harris County Public Health & Environmental Services (HCPHES) provides public health services to Harris County residents through four (4) health clinics, 12 Women, Infants and Children (WIC) centers, veterinary public health, mosquito control, environmental public health, education and health promotion, public health emergency preparedness and public information. An influenza pandemic has the potential to cause more death and illness in the United States than any other public health threat and will likely to be accompanied by a tremendous surge in demand for health services and a shortage of needed resources. Since a pandemic occurs in many localities seemingly simultaneously, some important pandemic planning and response activities occur at the level of local government. Community strategies that delay or reduce the impact of a pandemic (also called non-pharamacuetical interventions) have been shown to help reduce the spread of disease.

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  5. Harris County Public Health & Environmental Services (HCPHES) provides public health services to Harris County residents through four (4) health clinics, 12 Women, Infants and Children (WIC) centers, veterinary public health, mosquito control, environmental public health, education and health promotion, public health emergency preparedness and public information. An influenza pandemic has the potential to cause more death and illness in the United States than any other public health threat and will likely to be accompanied by a tremendous surge in demand for health services and a shortage of needed resources. Since a pandemic occurs in many localities seemingly simultaneously, some important pandemic planning and response activities occur at the level of local government. Community strategies that delay or reduce the impact of a pandemic (also called non-pharamacuetical interventions) have been shown to help reduce the spread of disease.

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