UrbanDaddy challenged us to create a memorable interactive experience in water. Our desire was to create animations that party-goers could swim through. Initially we had no idea how to make this a reality.
Pools are not exactly the most projection ready surface, and initial brainstorms produced many more challenges than we had anticipated. In researching a solution, we had to overcome the fact that projection doesn’t work on the surface of water, it becomes distorted if you project through it, and pool parties are notorious for more standing than swimming. To make something truly interactive, we needed to get everyone in that pool!
We reacted as any any normal person would, and promptly put in and order for 65,000 ping pong balls, enough to cover the entire surface of the pool. To go with our new screen, we created an application which mapped to the pool and displayed a floating river of graphics, pulled by an invisible tide. Audio reactive visuals bumped along with the various dj’s and musical acts taking place poolside. The tactile quality of swimming through ping pong balls, combined with animated colors and light created an interactive event worth telling stories about.
The digital revolution of the last decade has unleashed creativity and talent in an unprecedented way, with unlimited opportunities.
But does democratized culture mean better art or is true talent instead drowned out? This is the question addressed by PressPausePlay, a documentary film containing interviews with some of the world's most influential creators of the digital era. presspauseplay.com @presspauseplay Facebook: on.fb.me/y4gEK1
If you like the film you can support us by rating it on IMDB - imdb.to/jUqhFn. Thanks!
We're a creative agency based in Stockholm, Sweden.
If you want to know more about us and our other work, check out our website: houseofradon.com