1. In 2008, Microsoft desperately needed some sort of way to "humanize" the company. Did it work? Who knows. But, we had some laughs.

    # vimeo.com/49394899 Uploaded 62 Plays 0 Comments
  2. This little web film is the result of a contest we created for Year 2 of Sprite's Sublymonal campaign. The Sublymonal Project invited viewers to use a branded online editorial app (@ sublymonal.com) to piece together 10 different TV spots and dozens of bonus clips and audio to create a single unified narrative. One that, until then, only existed in my head.

    # vimeo.com/39806147 Uploaded 292 Plays 1 Comment
  3. The 1st of 4 webisodes featuring the cheerfully brazen, delightfully nosey metaphor for Google's annoying ad generator--the one that scans the content of your gmails and then throws unsolicited ads at you.
    Concepted by the wonderful-yet-departing Ryan Raab. Editors: Adam Nickolaidis and Chadwick Shoults.
    Theme by JSM.

    # vimeo.com/49048679 Uploaded 15.2K Plays 0 Comments
  4. A making-of video about a very crafty hidden-camera campaign we shot to show people just how vulnerable their personal information is on the web. Shot on location in New York City, it was comprised of 3 :30 TV spots.
    Creative team: Tim Geoghegan, Caprice Yu, Justin Ebert, DJ Pierce, Ian Falcone and Slava Morshch..

    # vimeo.com/39643427 Uploaded 52 Plays 0 Comments
  5. The last piece of creative we produced for the Florida Tobacco Pilot Program (Truth) in 2000.
    Objective: Demonstrate to teens that their rebellious notion to smoke was actually secretly engineered by middle-aged, corporate white guys. Sure, faux movie trailers are now a well-worn ad device. But I think this is an effective head fake and I'm proud to say that this cinema spot came out precisely the way I wrote it (word for word) and was edited precisely the way Paul Keister and I boarded it (scene for scene). Directed by Phil Joanou. Edited by Jeff Sternberger and Paul Norling.

    # vimeo.com/39604742 Uploaded 827 Plays 0 Comments

TIM ROPER, storyteller


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