This little web film is the result of a contest we created for Year 2 of Sprite's Sublymonal campaign. The Sublymonal Project invited viewers to use a branded online editorial app (@ sublymonal.com) to piece together 10 different TV spots and dozens of bonus clips and audio to create a single unified narrative. One that, until then, only existed in my head.
The 1st of 4 webisodes featuring the cheerfully brazen, delightfully nosey metaphor for Google's annoying ad generator--the one that scans the content of your gmails and then throws unsolicited ads at you.
Concepted by the wonderful-yet-departing Ryan Raab. Editors: Adam Nickolaidis and Chadwick Shoults.
Theme by JSM.
A making-of video about a very crafty hidden-camera campaign we shot to show people just how vulnerable their personal information is on the web. Shot on location in New York City, it was comprised of 3 :30 TV spots.
Creative team: Tim Geoghegan, Caprice Yu, Justin Ebert, DJ Pierce, Ian Falcone and Slava Morshch..
The last piece of creative we produced for the Florida Tobacco Pilot Program (Truth) in 2000.
Objective: Demonstrate to teens that their rebellious notion to smoke was actually secretly engineered by middle-aged, corporate white guys. Sure, faux movie trailers are now a well-worn ad device. But I think this is an effective head fake and I'm proud to say that this cinema spot came out precisely the way I wrote it (word for word) and was edited precisely the way Paul Keister and I boarded it (scene for scene). Directed by Phil Joanou. Edited by Jeff Sternberger and Paul Norling.