Furry monsters cuddling, welcoming the viewer to a brand new series of MTV idents from 1 July 2011 – motion design studio Sehsucht of Berlin/Germany has created and animated „Close & Caring“, one of six new MTV idents (duration: 20 sec.). „Close & Caring“ conveys a look and feel that equals the warmth and feeling of a hug, as simple as holding hands or sinking under your duvet. Sehsucht created the cute little beasts, developed the story concept, built the vignettes, covered the overall production and post-production (editing, retouching, color-correction, special effects), and created the print templates.
C r e d i t s :
Production Company: SEHSUCHT BERLIN GmbH & Co KG, Berlin/Germany
Director: Mate Steinforth
Design: Mate Steinforth , Helge Kiehl
3D: Philipp Broemme, Hannes Weikert
Animation: Matthias Knappe
Additional Animation: Vitaly Grossmann, Philipp Broemme
Matte Painting: Julius Brockelmann
Compositing: Helge Kiehl
Producer: Julia Rudloff, Christian Gemeiner
Sound Design:Music composed by Alan Boorman wevie.tv/
Client:MTV World Design Studio, Milan/Italy
Creative Director: Roberto Bagatti
Associate Creative Director: Anna Caregnato
Art Director: Carlos Carrasco
Inhouse Producer: Cristina Mazzocca
I was invited by the talented Studio Hansa (Formerly Nick Scott Studio) to assist with the rebrand of MTV Push. A global property showcasing the next generation of artists shaping the landscape of music culture.
Working across art direction and broadcast design, I was tasked with the graphic identity, on air elements while
also assisting shoot production and styling.